Responsibilities

• Lead the development and execution of influencer marketing strategies across multiple clients, from initial concept and talent selection through contract negotiation, campaign management, and performance reporting.
• Day-to-day responsibilities include identifying and vetting influencer partners, overseeing creative briefs, managing timelines and budgets, and coordinating with internal PR, social media, and creative teams.
• The Director will build and maintain relationships with influencers, agencies, and platforms, while ensuring campaigns align with client objectives and brand guidelines.
• This role also involves monitoring trends, analysing campaign data, optimising strategies, and presenting insights and recommendations to clients and senior leadership.

Requirements

• Demonstrated expertise in influencer marketing strategy, campaign planning, and performance measurement.
• Strong experience in public relations, social media marketing, and digital brand storytelling.
• Proven ability to manage client relationships, negotiate contracts, and oversee budgets and timelines.
• Skilled in data analysis, reporting, and translating insights into actionable recommendations.
• Excellent written and verbal communication skills, with the ability to present to senior stakeholders.
• Leadership experience managing teams or cross-functional projects in an agency or similar environment.
• Knowledge of the UK and international influencer landscape, platforms, and best practices.
• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field, or equivalent practical experience.
• Ability to work on-site in the London Area and collaborate effectively in a fast-paced, client-focused environment.
• Work within a team of 5