Director Global Consumer and Market Insights

Banbury, West Northamptonshire, UK

Salary Not AvailableDirector/Executive

Posted 1 month ago

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Job Summary

Own and drive CMI programs that shape product, brand, and category strategy, translating data into actionable guidance for senior stakeholders across marketing, sales, and innovation.

  • Insights delivery and storytelling: translate complex data into clear recommendations for executives
  • Research design: plan and execute quantitative and qualitative studies to uncover consumer needs
  • Stakeholder partnerships: influence decision making by surfacing growth opportunities from market trends

Job Description

Responsibilities

  • Lead and deliver Consumer & Market Insight (CMI) projects to support strategic decision-making
  • Translate complex data and insights into clear, compelling recommendations for stakeholders
  • Partner closely with Marketing, Sales, and Innovation teams to shape product, brand, and category strategies
  • Design and manage quantitative and qualitative research initiatives
  • Drive a consumer-first mindset across the organization
  • Influence senior stakeholders through strong storytelling and insight-driven narratives
  • Monitor market trends, consumer behaviors, and competitor activities to identify opportunities for growth
  • Ensure best-in-class research methodologies and continuous improvement of insight capabilities

Requirements

  • Solid experience in Consumer & Market Insights (CMI), ideally within the food or FMCG industry
  • Proven ability to influence stakeholders and drive decisions through insights
  • Strong analytical skills with the ability to synthesize data into actionable recommendations
  • Excellent communication and storytelling capabilities
  • Collaborative mindset with experience across multiple functions
  • Commercial acumen and a strong understanding of consumer-driven growth
  • Degree in Marketing, Business, Psychology, or a related field, or equivalent experience