Responsibilities

• Lead the development of integrated communications and brand strategies.
• Advise clients on brand positioning, messaging, reputation and audience engagement.
• Translate business objectives into compelling communications plans and campaign narratives.
• Bring cultural insight, audience understanding and media awareness into strategic recommendations.
• Ensure communications activity drives meaningful business outcomes.
• Develop clear and distinctive brand stories, campaign platforms and messaging frameworks.
• Ensure campaigns are rooted in genuine audience insight and cultural relevance.
• Coach, mentor and develop communications and PR talent.
• Create a high-performance culture built on collaboration, curiosity and excellence.
• Support recruitment, onboarding and ongoing professional development.

Requirements

• 10+ years’ experience within communications, PR, brand strategy or integrated agencies.
• A proven track record advising senior clients and stakeholders.
• Experience developing communications strategies for consumer-facing, lifestyle or culture-led brands.
• Strong knowledge of earned media, reputation management, brand positioning and campaign planning.
• Excellent writing, presentation and storytelling skills.
• Experience managing and developing teams.
• Commercial awareness and confidence operating at senior leadership level.
• The ability to challenge constructively and inspire those around you.
• Experience across hospitality, lifestyle, entertainment, beauty, fashion, retail or consumer brands would be highly advantageous.