Responsibilities

• Owning the UK Commercial Lines broker marketing strategy aligned to brand distribution and growth priorities and deliver integrated plans across products trading initiatives campaigns and digital broker journeys including Acturis.
• Overseeing external communications for Commercial Lines including trade media awards thought leadership events broker communications across key channels and internal communications in partnership with External Affairs.
• Act as brand guardian for Commercial Lines broker facing activity ensures consistency of brand identity and tone monitors broker perception through industry benchmarks and supports UK&I rebrand initiatives.
• Partner with underwriting and distribution to connect marketing activity to broker acquisition retention and growth supports broker value propositions provides market and competitor insight and amplifies digital trading capabilities.
• Build and develop a high performing broker marketing and communications team manages agencies and external partners collaborates across UK&I and group teams and ensures effective management of the marketing budget.

Requirements

• Extensive experience leading and developing a large marketing function is required, with B2B experience essential and insurance experience.
• Demonstrated understanding of the UK commercial insurance landscape is required, including regional and London Market dynamics broker networks and competitive positioning, with ideal experience in broker facing or intermediary marketing.
• Excellent written and verbal communication skills are required, with experience creating compelling content presenting to senior stakeholders and managing trade media relationships, including securing positive coverage in specialist insurance or business press.
• Digital marketing fluency is required including content marketing email campaigns social media with a particular focus on LinkedIn and analytics.
• Demonstrated ability to connect marketing activity to commercial outcomes, apply an extensive understanding of insurance and broker economics, influence senior stakeholders, lead creatively, deliver at pace, collaborate effectively, and adapt with curiosity in an evolving environment.

Benefits

• Annual discretionary bonus
• Up to 11% pension contributions
• Hybrid working
• Health & wellbeing + virtual GP
• Career development and mentoring
• Inclusive culture + employee networks
• Share investment options