Responsibilities

• lead the development and delivery of a distinctive, purpose-led strategy that drives sustainable growth and deepens member engagement across channels
• shape a compelling, consistent brand experience across all channels—supporting strong commercial outcomes across savings, mortgages, and financial advice
• partner with senior stakeholders to identify opportunities, solve complex business challenges, and maximise impact of brand, marketing, and corporate affairs
• define and embed a clear purpose—bringing it to life through campaigns, customer experience, and community activity—ensuring it is visible in every interaction
• lead end-to-end marketing and CRM strategy, overseeing customer acquisition, engagement, and retention
• build strong cross-functional collaboration across the organisation
• drive innovation and digital capability and manage external reputation and strategic partnerships
• deliver measurable commercial success alongside meaningful community impact

Requirements

• leadership role with track record of delivering impactful brand and marketing strategies in complex, regulated environments
• strategic thinking with disciplined execution, bringing clarity of vision while ensuring delivery against ambitious commercial and purpose-led goals
• deep experience in brand, marketing, and corporate affairs
• comfortable shaping long-term strategy as well as driving day-to-day performance
• sound, data-informed decisions and balance commercial outcomes with ethical, member-first thinking
• strong stakeholder leadership, with the ability to influence at senior level, align diverse teams, and foster a culture of collaboration and accountability
• understanding of governance, risk, and regulatory frameworks ensures everything you deliver is both effective and compliant

Benefits

• What do you get in return? As well as receiving a competitive annual salary based on above-market pay scales, our reward package includes:
• Financial
• - Corporate bonus scheme (on target 20%, up to a maximum 30%)
• - Pension scheme (up to 9% employer contribution)
• - Annual performance related pay reviews
• - Colleague mortgage scheme
• - Electric car salary sacrifice scheme
• - Life assurance (4x salary) and income protection
• - Access to our financial advisers
• - Access to a range of high street and online discounts
• Work/Life Balance
• - A 35-hour weekly contract - We are happy to talk flexible working and welcome discussions
• - 30 days’ annual leave + bank holidays
• - The option to buy and sell up to 5 days’ holiday
• - Hybrid working (typically 3 days’ home based)
• - Above statutory family leave entitlement - 3 months full pay, 3 months half pay, regardless of gender or route to parenthood
• Health and Wellbeing
• - Private medical insurance
• - Access to a health cash plan through a Medicash scheme
• - Access to an employee assistance programme? (Note: original text says an employee assistance programme)