Responsibilities

• As Director of Brand, Marketing, Purpose and Corporate Affairs, you will lead the development and delivery of a distinctive, purpose-led strategy that drives sustainable growth and deepens member engagement.
• You’ll be accountable for shaping a compelling, consistent brand experience across all channels—supporting strong commercial outcomes across savings, mortgages, and financial advice.
• This is a highly strategic leadership role where you’ll partner with senior stakeholders to identify opportunities, solve complex business challenges, and maximise the impact of brand, marketing, and corporate affairs.
• You’ll define and embed a clear purpose—bringing it to life through campaigns, customer experience, and community activity—ensuring it is visible in every interaction.
• You will lead end-to-end marketing and CRM strategy, overseeing customer acquisition, engagement, and retention, while building strong cross-functional collaboration across the organisation.
• From driving innovation and digital capability through to managing external reputation and strategic partnerships, you’ll play a pivotal role in delivering measurable commercial success alongside meaningful community impact.

Requirements

• You are an inspiring and values-driven leader with a strong track record of delivering impactful brand and marketing strategies in complex, regulated environments.
• You combine strategic thinking with disciplined execution, bringing clarity of vision while ensuring delivery against ambitious commercial and purpose-led goals.
• With deep experience in brand, marketing, and corporate affairs, you are equally comfortable shaping long-term strategy as you are driving day-to-day performance.
• You make sound, data-informed decisions and balance commercial outcomes with ethical, member-first thinking.
• You bring strong stakeholder leadership, with the ability to influence at senior level, align diverse teams, and foster a culture of collaboration and accountability.
• Your understanding of governance, risk, and regulatory frameworks ensures everything you deliver is both effective and compliant.
• Above all, you are passionate about purpose and motivated to create meaningful impact for members and communities, while building a trusted, differentiated brand that stands for something bigger.

Benefits

• Financial
• - Corporate bonus scheme (on target 20%, up to a maximum 30%)
• - Pension scheme (up to 9% employer contribution)
• - Annual performance related pay reviews
• - Colleague mortgage scheme
• - Electric car salary sacrifice scheme
• - Life assurance (4x salary) and income protection
• - Access to our financial advisers
• - Access to a range of high street and online discounts
• Work/Life Balance
• - A 35-hour weekly contract - We are happy to talk flexible working and welcome discussions
• - 30 days’ annual leave + bank holidays
• - The option to buy and sell up to 5 days’ holiday
• - Hybrid working (typically 3 days’ home based)
• - Above statutory family leave entitlement - 3 months full pay, 3 months half pay, regardless of gender or route to parenthood
• Health and Wellbeing
• - Private medical insurance
• - Access to a health cash plan through a Medicash scheme
• - Access to an employee assistance programme
• - Free onsite gym at our Cobalt head office and access to discounted gym’s