Director, Brand Design

Atlanta, GA (On-site)

Full time

Posted 2 weeks ago

Job SummaryThe Director, Brand Design leads the design process for new and remodeled Focus Brands restaurant locations. This position oversees the design team's efforts to ensure they create innovative and striking designs that satisfy one individual Brands' design criteria and operational standards. The Director collaborates across multiple stakeholders (Brand marketing, Operations, Development team, Vendors, Franchisees, and Franchisees’ A&E Team) to provide status updates, test fits and final conceptual layouts that optimize space, functionality, budgets and Brand identity. The Director will also collaborate with the Brand and coordinate all architectural design activities with designated Focus Brands third party Design and Architectural Firms. This role will also collaborate with other internal Directors in design to establish standards, economies of scale and best practices for Focus Brands. The Director of Brand Design works collaboratively with the Regional Development Directors to support all new and remodeled Franchise locations, providing support through Design Development phases and leads Design Decisions.Essential Functions Design Development and Oversight Creates and reviews team’s concept designs to ensure they adhere to operational and ADA requirements, and provide tagged equipment plans and schedules. Oversees the maintenance of design criteria detail drawings and infrastructure files/documents for layouts and specialty items. Prepares presentations and/or renderings to communicate design intent for new stores, remodels, tests and other new design ideas. Reviews preliminary conceptual plans and communicates corrections to adhere to brand standards whenever necessary.” Provides design guidance to team members, the franchisee, external Brand Partner and architect; provides proper tools and materials to assist them with trademark or design issues. Collaborates with Development and Operations Teams on design implementation, prototype design, maintenance, finish material selection and specifications to optimize daily store operations as well as internal team efficiency. Oversees and creates elevations, colored renderings and perspective views when necessary. Evaluates existing stores for design considerations and oversees the management of design upgrades where appropriate. Continually searches for new and innovative design approaches to enhance the quality and efficiency of locations and design team efforts. Department Planning and Project Management Leads the project planning, scheduling and implementation of the restaurant Brands design process; provides overall direction for the design team in accomplishing yearly goals which include openings, remodels and special projects to help expand the Brands’ platforms. Gathers status updates and conducts meetings with internal design team to understand project status, gather input, address any questions or concerns and to adjust resourcing as needed to ensure timely completion of projects. Acts as Brand Liaison and builds relationships with Development Partners (architects, consultants, and vendors) throughout the design phase and updates them with any operational or image changes as necessary. Ensures that copies of the pertinent design documents (e.g., conceptual designs, Mall Design Criteria, schematic layout, etc.) are sent to the architect and Construction team. Monitors that communication between stakeholders (e.g., franchisee, architect, and construction) is well documented. Builds and Directs a High Functioning Team Holds others accountable for conducting business in a legal and ethical manner while complying with policies, laws, and regulations related to business and employment. Oversees people processes and programs across the team to ensure talent for current and future needs by providing operational, functional, and technical leadership. Attracts, retains, and develops highly effective professionals and support staff. Cultivates a bench of leadership and talent to deliver results and support future growth. Determines work methods and directs the work of associates. Drives the establishment of performance goals and provides on-going feedback, coaching, and development to enhance the team’s performance and capability, to facilitate open communication, and to encourage continuous performance improvement. Evaluates and determines the hiring, promotion, salary recommendations, and all employment-related decisions. Identifies individual and team skill gaps, developmental areas, and opportunities (e.g., training, special assignments, projects, etc.) to advance individual and team capability. Recognizes initiative, innovation, and work well done to create a positive work environment of excellence. Education Bachelor's Degree, Interior design, architecture, architectural design, or related field, Req Work Experience 8+ years experience relevant work experience (e.g, restaurants/commercial conceptual layout design, FFE (Furniture, Fixtures, Equipment) specifications, Req 3 years managerial experience, Pref 5 years experience managing National multi-unit design projects, Pref Skills Proficient in Auto CAD and able to read and understand design and construction drawings. Skills in Adobe Photoshop, particularly in regards to interior and exterior renderings Ability to track design projects within standardized application (E.g, Expesite) Ability to manage and organize projects across various stakeholder groups Ability to develop and maintain positive business relationships (e.g, franchisees, 3rd party vendors, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines within parameters of the organizational structure, processes, systems, and policies Ability to gather data from multiple sources and make informed decisions that includes an understanding of the business (business acumen) Ability to provide actionable recommendations, develop implementation plans, and provide effective change leadership to enhance quality, efficiency and overall effectiveness Ability to convey clear, concise information in verbal, written, electronic, and other communication formats and to demonstrate active listening while engaging others Ability to mentor, motivate, and guide staff toward achieving goals; to drive accountability, to provide ongoing, thoughtful, constructive feedback effectively; and to recognize a job well Proficient in Microsoft Office Suite CertificationsTravel Requirement

GoTo Foods logo

GoTo Foods

Services

Marketing team

151

Employees

19k

Headquarters

Atlanta, Georgia, USA

Founded

2004
Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. As of June 30, 2025, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 6,900 restaurants, cafes, ice cream shoppes and bakeries in all 50 states and over 65 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli® and Schlotzsky’s® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets. The iconic GoTo Foods brands benefit from strong enterprise growth engines, including marketing, digital, technology and franchise sales & development to propel growth and brand performance. Please visit www.gotofoods.com and connect with us on LinkedIn to learn more. GoTo Foods is proud to be CertifiedTM by Great Place To Work®, the most definitive “employer-of-choice” recognition, and the only recognition based entirely on what employees report about their workplace experience for the second consecutive year. At GoTo Foods, we believe our people are our greatest asset. We foster a culture of innovation, collaboration, and growth, providing opportunities for every associate to develop their skills and thrive as part of a supportive team. Together, we’re powering our brands with the passion of our people—and we invite you to be a part of it.We welcome open dialogue and constructive feedback on this page. However, we reserve the right to hide or remove comments that are off-topic, repetitive or violate LinkedIn’s community guidelines. To maintain a respectful and productive space, we ask that all participants engage in good faith. For inquiries related to specific policies, please visit GoToFoods.com or contact our team directly at pressgroup@gotofoods.com

Every Marketing Job, in One Place

We scan 170K+ company career pages and every major job board so you never miss an opportunity.

Search Jobs

Your next marketing role is waiting.

  • Roles from companies you’d actually want to work for

    Real marketing roles from real companies — all in one job board.

  • Find jobs before they hit LinkedIn

    Jobs sourced directly from company career pages — updated every day.

  • Only the roles that match you

    Cut through the noise with 15+ filters like work mode, company type, specialisation, salary, and more.

  • Stand out from hundreds of applications

    Be first in line for new roles with smart, real-time alerts to your inbox.