Direct Marketing Officer - Regular Giving (Lottery & Lead Generation)

London, UK (Hybrid)

$58K/yr - $76K/yr (Est.)Mid LevelFull time

Posted 4 hrs ago

Job Summary

Own and drive integrated direct marketing campaigns for our Regular Giving programme, focusing on donor recruitment, retention and upgrade across multiple channels, and growing regular monthly support through core products and programmes.

  • Lead multi-channel direct marketing campaigns (direct dialogue, DRTV, digital, direct mail)
  • Grow regular giving by recruiting, retaining and upgrading donors
  • Develop and champion products like Regular Giving, Sponsorship, Lottery and other committed giving options

Job Description

Responsibilities

  • You will manage and deliver a series of high standard direct marketing campaigns across our Regular Giving programme.
  • You will be recruiting, retaining and upgrading regular donors to generate agreed income through a variety of direct marketing methods such as direct dialogue, DRTV, digital, and direct mail.
  • You’ll also be encouraging regular monthly gifts or support via one of our main products such as general Regular Giving and Sponsorship, our Lottery, Value Exchange programme and other methods of committed giving as they arise.

Benefits

  • 28 days of annual leave (plus 8 days paid public holidays) per year.
  • Discounted gym memberships and cycle to work schemes.
  • Employee Assistance Programme and access to Wellbeing Resources.
  • Generous pension contributions - up to 10% employer contribution.
  • Free healthcare cash plan, where you can claim for a range of treatment including dental, optical, physiotherapy, chiropody and acupuncture every year.
  • Annual interest-free season ticket loans.
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Battersea

3.3 Glassdoor

Battersea is here for every dog and cat, and has been since 1860. However they need us and wherever they are, we're all in, for them.At Battersea we offer our love and expert care to dogs and cats who need us by rescuing, rehabilitating and rehoming animals at our centres, and by sharing our knowledge and resources with rescue organisations around the world. We do this because we want to help every dog and cat, everywhere.Registered charity no. 206394

Founded in 2016
London, England, GBR
631 employees (71 in marketing)
41% recommend to a friend
52% CEO approval

Salaries

SalaryGuide estimate

$58K/yr – $76K/yr

Modelled from 25 comparable roles.

See all Battersea salaries

Marketing Team

Marketing Team Size
61 (10% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Non Equity Assistance, 9 years ago

Funding History

  • Jul 2017
    Non Equity Assistance
  • Dec 2016
    Seed

Traffic Signals

Monthly Visitors
587.7K
Monthly Google Ads Budget
$7.8K
Traffic Source Mix
Search
55.4%
Direct
35.9%
Referral
5.7%
Social
2.3%
Paid
0.6%

Headcount Trend

Current headcount: ~631