Direct Marketing Officer (Individual Giving)

Ewell, Kingston upon Thames, UK (Hybrid)

£33K/yr – £34K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Lead end-to-end individual giving programs, translating multi-channel campaigns into income growth while coordinating cross-functional partners and external agencies to optimize performance and build long-term donor relationships.

  • Campaign delivery across direct mail, email, telemarketing, DRTV, face-to-face, and digital channels.
  • Plan, execute, and optimize segmentation, creative development, and production using data-driven insights.
  • Collaborate with internal teams and external suppliers to ensure compliant delivery and strong donor stewardship.

Job Description

Responsibilities

  • Deliver end-to-end individual giving campaigns across channels such as direct mail, email, telemarketing, DRTV, face-to-face and digital acquisition (PPC and meta)
  • Plan, execute and optimise campaigns, including segmentation, creative development, production and analysis
  • Monitor performance and produce regular reporting, ensuring campaigns meet income and budget targets
  • Work with internal teams and external agencies to deliver high-quality, compliant campaigns
  • Support donor stewardship by ensuring timely and effective supporter thanking
  • Contribute to campaign reviews and continuous improvement
  • Help develop long-term strategies for individual giving and supporter growth
  • Manage suppliers and agencies to ensure delivery on time and within budget

Requirements

  • Experience delivering individual giving or fundraising campaigns (multi-channel experience preferred)
  • Strong organisational and project management skills
  • Confidence using data and insights to inform campaign decisions
  • Excellent communication skills, including copywriting and proofreading
  • Experience working with agencies and external suppliers
  • Collaborative approach and ability to manage competing priorities

Preferred

Benefits

  • Hybrid working
  • Flexible working
  • Inclusive, supportive and flexible workplace
  • Employee benefits
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Samaritans

Samaritans' vision is that fewer people die by suicide.Our volunteers spend over one million hours a year responding to calls for help, and every 90 minutes, someone in the UK or Ireland dies by suicide.Whatever you're going through, call us free any time, from any phone on 116 123.

Founded in 1953
Epsom, England, GBR
1.5K employees (63 in marketing)

Traffic Signals

Monthly Visitors
529.9K
Monthly Google Ads Budget
$1.6K
Traffic Source Mix
Search
54.1%
Direct
37.1%
Referral
6%
Social
1.9%
Paid
0.8%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
63 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Grant, 4 months ago

Funding History

  • Feb 2026
    Grant