EXL

Digital Publishing Analytics SME – Director/ Engagement Manager

New York, USA (On-site)

Location: NYC Salary Range: $140-170k For more information on benefits and what we offer please visit us at https://www.exlservice.com/us-careers-and-benefits EXL is seeking an experienced and passionate analytics leader to join our growing Digital News & Media Analytics practice. As a central figure in this role, you will be instrumental in shaping the analytical direction for our Digital Analytics platforms, supervising the deployment of analytics, and tagging systems, and directing the generation and interpretation of reports and insights. You will partner with key business functions (Newsroom, Digital Marketing, Commerce & Advertising, D2C Digital Products, Audience Development) and technology leaders to help guide business unit strategy, product development roadmaps, sales solutioning and marketing execution .You’ll be quarterbacking our Digital Experience Lab (DXL) with a primary focus on utilizing reader behavioral data, reader’s marketing & commerce science, and product analytics to enhance customer acquisition, retention, engagement, and monetization. If you’re someone who is versatile, methodical, excited by modern technology and enjoys tackling novel and complex business problems in the realm of news & media, then this can be your sweet spot . Essential Dutie s:Develop and execute the analytics strategy for D2C digital product optimization and marketing initiatives, aligning with the company's overall goals and objectives i.e., keeping subscribers engaged, reaching new readers et c.Manage a lean team of Product Analysts and Digital Implementation Engineers as a coach on their analytical work and career growth, helping them reach and realize their full potenti alEngage with business stakeholders, understand business requirements & suggest best-of-the-breed data solutio nsTranslate business requirements from the stakeholders into equivalent analytics tas ksAs a cross-functional influencer, utilize your expertise in data storytelling and actionable insights to drive decision-making and foster a data-driven culture within Product, Product Marketing, Engineering, and Design, ultimately driving decisions that result in the growth and delight of reade rsOversee the building of data-driven solutions through all phases of development lifecycle, from research, ideation and design through build, test, and implementati onDefine and track key performance indicators (KPIs) for product and marketing initiatives, and communicate findings to both operational and senior leadership stakeholde rsDevelop new analytical frameworks, data science techniques and predictive analytics to dive deeper into product (app & web) performance, customer journeys and personalization at sca le Qualificatio ns:Bachelor’s degree in engineering: Data Science, Computer Science, Statistics, Business Analytics, or related field; Master’s degree preferred but not requi red6+ years' professional experience working with a digital newsroom, publishing, or online media company complemented with acquisition, subscriptions, direct to consumer experience will be good to h ave4+ years of experience in quantitative field, specifically in analytics and data science, with a preference for roles related to product analytics, marketing analytics, or related doma ins3+ years of people leadership or informal mentorship of analytical te amsStrong analytics focus on product, growth, project management, & user behav iorExtensive knowledge of the digital space including a variety of product analytics & experimentat ionUnderstanding of tag management and business applications such as: Adobe Analytics, Google Analytics, WordPress, Parse.ly and/or reporting/ tracking tools with hold on concepts testing concepts (A/B testing, multivariate testi ng)Experience in defining data collection and measurement requireme ntsStrong knowledge of media channels and concepts (i.e., Display, Paid Search, SEM, SEO, Soci al)Proven commercial experience extracting insights from web data (i.e., clickstream, website traff ic)Sound knowledge of applied statistics, experimental design, and causal infere nceGood SQL knowledge and experience, authoring queries working with variety of data platforms, and business intelligence systems / visualization tools (e.g., Tableau, PowerBI, Looker, or Adobe Analyti cs)Experience with cloud-based data warehouses (BigQuery, Redshift, Snowflake etc.) and Customer Data Platfo rmsFamiliarity with advertising space and knowledge of digital AdTech (DMPs, DSPs SSPs, advertising servers, first party data tools), industry trends, best practices, and capabilit iesExcellent communication skills, including the ability to clearly and effectively communicate and present analysis findings to stakeholders at all levels. Must be adept at translating analysis into cohesive, concise insig htsClose attention to detail and a commitment to accur acyStrong organizational skills and the ability to effectively prioritize in a deadline-driven atmosph ereCreativity and strong critical thinking ski lls EEO/Minorities/Females/Vets/Disabi litiesBase Salary Range Disclaimer: The base salary range represents the low and high end of the EXL base salary range for this position. Actual salaries will vary depending on factors including but not limited to: location and experience. The base salary range listed is just one component of EXL's total compensation package for employees. Other rewards may include bonuses, as well as a Paid Time Off policy, and many region specific ben efits.