Digital PR & Social Media Lead

Responsibilities

• You will own the day-to-day running of Modulr’s social media presence and digital PR outreach, working closely with the Head of PR and Communications to build a consistent, credible and engaging brand voice across our owned channels and in online/digital earned media.
• Social Media Management
• Content Creation – Plan, write and schedule creative, platform-tailored content (copy, images, short-form video, and graphics) across channels including LinkedIn, Instagram, TikTok, and X.
• Community Management – Monitor our channels, respond to comments and direct messages proactively, and foster healthy, active two-way conversations with our followers.
• Trend Tracking – Keep a pulse on cultural moments, trending audio, and industry news so we can join relevant online conversations, including reactive and newsjacking content.
• Scheduling & Calendars – Own and maintain the active social media content calendar.
• Digital PR & Outreach
• Campaign Support – Help plan and execute end-to-end digital PR campaigns, including press releases, data-led studies, and reactive commentary.
• Media Relations – Build and maintain targeted media lists and pitch journalists, bloggers, and relevant trade publications, using databases such as Muck Rack or Roxhill.
• Influencer & Partner Collaboration – Liaise with micro-influencers, brand advocates, and partners to amplify campaigns and extend our reach.

Requirements

• 5+ years of hands-on experience in social media, digital PR/marketing, journalism, public relations, or a related field.
• An exceptional writer who can shift tone for the audience in front of you, from a snappy social caption to a professional media or influencer pitch.
• Strong experience with all the major social platforms, including LinkedIn, Instagram, TikTok, X, and YouTube, and how each one actually works.
• You are comfortable with social scheduling and analytics tools such as Hubsot, Hootsuite, or Sprout Social, and basic design tools such as Canva, Figma, or Adobe Creative Suite. Familiarity with media monitoring tools like Meltwater or Cision is a plus.
• A working understanding of SEO, Google Analytics, and native social analytics.
• You are creative and quick-thinking, able to come up with fresh content fast and respond to online trends as they happen.
• Highly organised and can juggle multiple tasks, campaigns, and deadlines in a fast-paced environment.
• You are a confident communicator who enjoys building relationships with media/influencer contacts and online communities.
• Relevant certifications such as CIM, CIPR, HubSpot, or Meta Blueprint are advantageous.

Preferred

• Relevant certifications such as CIM, CIPR, HubSpot, or Meta Blueprint are advantageous.

Benefits

• Share Options – We offer a Company Share Option Plan (CSOP), giving you the opportunity to benefit from any increase in share value in the event of a sale, merger, or flotation.
• Bonus – Our annual discretionary bonus, paid in May for the previous year, is based on both company and individual performance.
• Flexible benefits – £1,000 to spend on benefits to suit you, including private medical insurance, gym membership and dental.
• Wellbeing app – confidential, on-demand access to therapy, coaching, counselling, management training or mindfulness sessions with accredited professionals, with company-funded hours and top-up options available.
• Holidays – 33 days annual leave (including bank holidays) plus your birthday off. In the UK, Christmas Day, Boxing Day and New Year’s Day are fixed holidays. You can choose the remaining days to suit your personal schedule.
• Learning opportunities – Our two-day onboarding programme, ModStart, helps equip you for success. Learning does not stop there; we will continue to support your development through various channels.
• Company-Wide Events – Participate in collaborative and engaging events with colleagues across the business.
• Bike to work / E-bike scheme
• ModInclusion
• At Modulr, we are committed to building a diverse, equitable and inclusive culture where everyone feels they belong and can bring their whole self to work. We welcome applications from candidates of all backgrounds as we believe it is the right thing for our people, our business, and the community we operate in.