Digital PR Executive at Toucan International | Leeds, UK | £25K/yr – £30K/yr

Digital PR Executive

Leeds, UK (Remote)

£25K/yr – £30K/yrMid Level1+ years expFull time

Posted 2 months ago

Own the end to end Digital PR coverage for UK, US and Canada, from ideation to reporting, with data driven ideas and fast reactive opportunities.

Responsibilities\n

Report into the Head of Digital PR, you will work to deliver coverage across a range of Digital PR accounts targeting the UK, US and Canada through a range of Digital PR activities
Write press releases and content that will be of interest to the UK, US and Canadian media
Support Account Managers on Digital PR strategies for your allocated accounts, from ideation through to delivery and reporting
Pitch campaigns to relevant journalists in the space to earn media coverage
Create well-thought and thorough media lists that land desired coverage
Help collect and analyse data to support campaign ideas
Create and execute Digital PR activity to gain coverage and backlinks brands
Monitor and report on client Digital PR results
Use latest news, tools and trends to identify opportunities quickly to create reactive Digital PR activity
Develop a strong understanding of the brand’s audience and the industry it works in to deliver the best relevant Digital PR activity