Head of Marketing
Via
UK (Remote)
£130K/yr - £160K/yrIn-houseFull-timeSenior level
6 hrs ago
Digital Marketing Specialist
Telford, Telford and Wrekin, UK (On-site)
£35K/yr – £70K/yrMid Level3+ years expFull time
Posted 6 weeks ago
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Job Summary
Own end-to-end digital marketing execution across email, paid media, SEO/SEM, content, and website optimization to drive engagement and growth, while coordinating with Sales and IT to ensure a seamless customer journey.
- Growth Infrastructure: Build and optimize marketing tech stack, automation, attribution, and data flows.
- Demand Generation: Plan multi-channel campaigns across email, paid media, SEO/SEM, and website experiences to fuel growth.
- Lifecycle & Website Optimization: Manage product content, site performance, and conversion improvements across e-commerce touchpoints.
Job Description
- Growth Infrastructure: Drive and execute end-to-end digital marketing strategies to enhance customer engagement, brand visibility, and demand generation
- Demand Generation: Integrate digital activities into broader marketing and brand strategies to ensure a seamless customer journey
- Lifecycle/Website & Content: Manage digital ecosystem including email marketing, e-commerce, online advertising, SEO/SEM, website strategy, and web analytics
- Growth Infrastructure: Plan, execute, and optimize multi-channel digital campaigns to support business growth
- Lifecycle/Website & Content: Develop, maintain, and optimize e-commerce product content, ensuring consistency and best practices across platforms
- Lifecycle/Website & Content: Create and execute email and SMS campaigns, including content creation, scheduling, and performance tracking
- Growth Infrastructure: Manage marketing automation processes, including system optimization, CRM integration, and implementation of best practices
- Growth Infrastructure: Identify, implement, and manage marketing technologies to improve efficiency, scalability, and performance
- Demand Generation: Plan and manage media and advertising strategies, staying up to date with market trends and innovations
- Demand Generation: Develop and implement SEO and SEM strategies to improve website visibility, traffic, and conversion
Viessmann Climate Solutions
Founded in 1917 as a heating technology manufacturer, today Viessmann Climate Solutions is a leading global provider of sustainable climate (heating, cooling, water and air quality) and renewable energy solutions. The integrated Viessmann Climate Solutions portfolio seamlessly connects products and systems via digital platforms and services, creating an individualized feel-good climate for users. Viessmann Climate Solutions is part of Carrier Global Corporation, global leader in intelligent climate and energy solutions, committed to creating innovations that bring comfort, safety and sustainability to life. For more information, visit www.viessmann-climatesolutions.com
Traffic Signals
Monthly Visitors
26.6K
Traffic Source Mix
Search
37.1%
Direct
31.9%
Referral
25.1%
Social
4.9%
Paid
0.8%
Headcount Trend
Current headcount: ~3.1K
Marketing Team
Marketing Team Size
145 (5% of company)
Median Tenure
8.4 years
Marketing Roles Posted (Last 30 Days)
1
