Tiktok Lead
Social Paradigm Group
UK (Remote)
ÂŁ40K/yr - ÂŁ45K/yrAgencyFull-timeSenior level
9 hrs ago
Digital Marketing & Social Media Manager
England, UK (Remote)
Salary Not AvailableMid Level5+ years expPart time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own multi-brand social strategy and execution for clients, turning content plans into growth across Instagram, LinkedIn, TikTok, and YouTube Shorts while refining the digital marketing playbook.
- Channel and content ownership: plan, create, publish, and optimize short-form video, graphics, and copy across client brands.
- Growth and optimization: develop tailored strategies, manage Meta Ads campaigns, track metrics, and translate data into actionable insights.
- Client partnerships: maintain relationships, align with production, keep stakeholders informed, and shape Lost Road's digital processes.
Job Description
Responsibilities
- Manage social media channels across multiple client accounts (Instagram, LinkedIn, TikTok, YouTube Shorts, and others as relevant)
- Producing shot lists and organising social shoots.
- Develop tailored content strategies for each client, aligned to their brand, goals, and audience
- Plan, create, and publish content consistently - including short-form video, graphics, and copy
- Be the day-to-day social media lead for clients, maintaining their voice and visual identity across all platforms
- Develop and own the digital marketing strategy for each client, tailored to their sector, audience, and commercial goals
- Plan and manage paid social campaigns (Meta Ads) across client accounts to drive awareness, engagement, and leads
- Build and evolve channel strategies that go beyond posting - identifying the right platforms, content formats, and messaging for each client
- Support wider digital marketing activity including email campaigns and website content where required
- Regularly review and refine strategies based on performance data, market trends, and client feedback
Requirements
- 5+ years in social media or digital marketing, ideally managing multiple clients or brands simultaneously
- Proven ability to grow audiences and drive engagement across different industries and brand voices
- Strong content creation skills - comfortable producing short-form video, writing copy, and briefing or creating visuals
- Solid working knowledge of Meta Ads Manager
- Excellent written English with the ability to adapt tone and style to suit different client brands.
- Report data clearly and effectively.
- Highly organised and self-sufficient - you can juggle multiple clients without dropping the ball
Preferred
- Experience working agency-side or within a production/creative company
- Background in or passion for purpose-driven brands and social impact sectors
- Familiarity with email marketing tools (e.g. Mailchimp)
- Basic video editing skills
Benefits
- Remote with flexible hours, occasional in-person meetings with clients and internal team.
- Real ownership and direct input into how we grow our client offering
- A close-knit, purpose-driven team with big ambitions
- Room to grow as Lost Road scales, ability to develop the role and processes.
- Manage social media channels across multiple client accounts (Instagram, LinkedIn, TikTok, YouTube Shorts, and others as relevant)
- Producing shot lists and organising social shoots.
- Develop tailored content strategies for each client, aligned to their brand, goals, and audience
- Plan, create, and publish content consistently - including short-form video, graphics, and copy
- Be the day-to-day social media lead for clients, maintaining their voice and visual identity across all platforms
- Develop and own the digital marketing strategy for each client, tailored to their sector, audience, and commercial goals
- Plan and manage paid social campaigns (Meta Ads) across client accounts to drive awareness, engagement, and leads
- Build and evolve channel strategies that go beyond posting - identifying the right platforms, content formats, and messaging for each client
- Support wider digital marketing activity including email campaigns and website content where required
- Regularly review and refine strategies based on performance data, market trends, and client feedback
Requirements
- 5+ years in social media or digital marketing, ideally managing multiple clients or brands simultaneously
- Proven ability to grow audiences and drive engagement across different industries and brand voices
- Strong content creation skills - comfortable producing short-form video, writing copy, and briefing or creating visuals
- Solid working knowledge of Meta Ads Manager
- Excellent written English with the ability to adapt tone and style to suit different client brands.
- Report data clearly and effectively.
- Highly organised and self-sufficient - you can juggle multiple clients without dropping the ball
Preferred
- Experience working agency-side or within a production/creative company
- Background in or passion for purpose-driven brands and social impact sectors
- Familiarity with email marketing tools (e.g. Mailchimp)
- Basic video editing skills
Benefits
- Remote with flexible hours, occasional in-person meetings with clients and internal team.
- Real ownership and direct input into how we grow our client offering
- A close-knit, purpose-driven team with big ambitions
- Room to grow as Lost Road scales, ability to develop the role and processes.
Lost Road Productions
Lost Road is a production company focused on partnering with brands that are creating positive change.We specialise in online and digital content, supporting purpose driven organisations at every stage from entering new markets to launching new products. Our creative directors lead each project with a focus on authenticity, clarity, and genuine audience connection.Guided by the Lost Road Sustainability Ethos, we are committed to building a greener production industry. We actively reduce the carbon footprint of every project through responsible production methods and considered creative decisions.We believe strong storytelling has the power to extend impact. By capturing the work our partners are already doing, we help inspire others to follow.Capturing your impact. Inspiring theirs.We offer a free initial call to explore alignment, ideas, and creative solutions shaped around your objectives, values, and long term impact.
Headcount Trend
Current headcount: ~3
