Responsibilities

• Role Purpose: The Digital Marketing Executive will be responsible for developing, executing, and optimising the digital marketing strategy across the S&W Wholesale and Nearby brand portfolio.
• The role will own digital channels, content creation, paid media activity, website performance, reporting, and retailer engagement initiatives to drive brand awareness, customer engagement, lead generation, and business growth.
• Digital Marketing & Content: Own and execute the digital marketing strategy across Nearby NI, Nearby Ireland, and S&W Wholesale digital channels.
• Manage and grow brand presence across Facebook, Instagram, TikTok, WhatsApp Business, LinkedIn and emerging platforms.
• Create or Manage engaging content tasks including video, photography, graphics, blogs, website content, email marketing and retailer communications.
• Develop and maintain monthly content calendars aligned to promotional activity, brand campaigns, seasonal events, and business objectives.
• Ensure brand consistency across all digital touchpoints.
• Work closely with internal teams and external creative partners to deliver high-quality marketing assets.
• Support campaign planning and activation, including influencer partnerships, local store events, competitions, retailer engagement initiatives, and promotional activity.
• Manage website content and support ongoing website development and optimisation.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field, or an equivalent combination of education and experience.
• 3+ years of experience in digital marketing, campaign management, marketing communications, or a related marketing role.
• Proven experience developing and executing digital strategies and integrated marketing campaigns.
• Proven experience in budget management and spending effectively on digital marketing to achieve business objectives
• Strong writing, editing, proofreading, and content development skills, with the ability to translate concepts into engaging marketing content.
• Project management and organisational skills, with the ability to manage multiple priorities and deadlines simultaneously.
• Proven ability to collaborate effectively across cross-functional teams, including digital marketing, creative and product marketing

Preferred

• Experience using ADOBE EXPRESS or CANVA.
• Experience liaising with PPC, Design, Influencer Talent or Content Agencies
• Experience working with influencer marketing campaigns.
• Experience with email marketing platforms.
• Photography and videography experience to produce in house content.
• Experience within FMCG, retail, or an equivalent fast paced environment.

Benefits

• Company events
• Company pension
• Employee discount
• Health & wellbeing programme
• Life insurance
• Work from home