WCF

Digital Marketing Manager

Malton, York, UK (Hybrid)

£40K/yr – £50K/yrMid LevelPermanent

Posted 2 months ago

Job Summary

Own and optimize Bella di Notte's online performance and multi-channel marketing as the day-to-day Digital Marketing Lead, driving e-commerce growth, CRM activity, and cross-functional collaboration with agencies and internal teams.

  • Own performance reporting and data-driven recommendations
  • Lead paid media, SEO, CRM and lifecycle initiatives

Job Description

Responsibilities

  • Manage the day-to-day performance of the Bella di Notte website, including product launches, promotional activity, seasonal campaigns and digital trading plans.
  • Monitor and improve online sales performance, conversion rate, website merchandising and the overall online customer experience.
  • Lead digital marketing activity across paid media, SEO and other customer acquisition channels.
  • Act as the main marketing contact for digital agency partners, making sure activity is focused, well-managed and delivering against agreed KPIs.
  • Support the development of CRM activity, including email and SMS marketing, customer lifecycle activity and retention programmes.
  • Own regular marketing performance reporting, using data to identify insights, opportunities and clear recommendations.
  • Track key measures including revenue, ROAS, conversion rate, new customer contribution and customer engagement.
  • Line manage and support the Digital Marketing Assistant and E-commerce Marketing Assistant, providing coaching, direction and regular feedback.
  • Work collaboratively with internal teams and external partners to improve planning, communication and delivery.

Requirements

  • Experience in digital marketing, e-commerce or digital trading
  • A strong understanding of paid media, SEO and customer acquisition
  • Experience using performance data to make recommendations and improve results
  • Experience working with external agencies or suppliers
  • A commercial mindset and a clear focus on performance
  • Strong organisation, project management, communication and stakeholder management skills
  • Experience in retail, e-commerce or direct-to-consumer businesses would be helpful, as would experience with Shopify or similar e-commerce platforms, CRM activity, marketing reporting tools or developing team members

Preferred

  • Experience with Shopify or similar e-commerce platforms
  • CRM activity
  • marketing reporting tools or developing team members
  • Retail, e-commerce or direct-to-consumer experience would be helpful

Benefits

  • 33 days holiday per annum (including bank holidays)
  • access to our life insurance and pension schemes
  • access to employee discount programs
  • assistance programs
  • exclusive WCF perks (from discounted pet food to glamping holidays)

Salaries

Posted range

£40K/yr – £50K/yr

Taken straight from the job posting.

See all WCF salaries

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Digital Marketing Manager

WCF · Malton, York, UK · Hybrid