Digital Marketing Manager

London, UK (Hybrid)

Salary Not AvailableManagerFull time

Posted 7 weeks ago

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Job Summary

Own and optimize end-to-end digital performance for Sports across Programmatic, Paid Search, Paid Social and CTV, balancing short-term delivery with long-term growth while leading data-driven testing and creative optimization.

  • Own performance storytelling and executive-ready insights across media to influence planning and investment decisions.
  • Lead a data-driven test and learn roadmap to unlock incremental gains and reactive moments during key moments.
  • Partner to shape best-in-class creative and platform-native execution that drives measurable impact across channels.

Job Description

Responsibilities

  • Develop and execute NOW's digital marketing strategy for Sports, with accountability for in quarter performance across Programmatic, Paid Search, Paid Social and CTV to deliver commercial targets
  • Act as the day-to-day owner of digital marketing performance, ensuring media is consistently optimised, scaled and evolved to drive sustained growth across NOW's products
  • In close partnership with our media agency, define and evolve best in class plans, leveraging platform innovation, audience strategy and industry trends while meeting KPI commitments
  • Translate complex performance data into clear, actionable insight, producing high-quality reporting that informs optimisation, planning decisions and senior stakeholder discussions
  • Develop NOW sports test-and-learn roadmap, embedding a data-driven experimentation culture to unlock innovation, efficiency gains and scalable performance improvements including reactive moments.
  • Lead the delivery of best-in-class creative across all digital channels, ensuring insight-led messaging, strong platform-native execution and continual optimisation to drive incremental performance and cut-through
Sky logo

Sky

Sky connects and entertains millions of people across Europe. At the heart of everything we do, is a belief that people deserve better. For decades, we’ve shaken up every category we entered to give people what they love, to make life a little easier and to provide great value. That’s how we bring millions of customers the joy of a better experience in TV, broadband and mobile. In TV, we offer the best sports coverage, unmissable TV and the smartest ways to stream and aggregate the TV you love. In broadband, we power homes and businesses, with a fast, reliable connection. In mobile, we bring people closer, with plans at unbeatable value. And now, you can even keep your home connected and protected, through our smart insurance. We design our products to fit seamlessly into your life, with service whenever and however you need it. That’s how we do better for customers. And we believe in better for society too. We power the cultural economy in the UK and beyond, making award-winning news, original sport, and entertainment. We contribute billions to UK GDP, creating and sustaining thousands of jobs and sharing both our journalism and our coverage of the arts, free of charge. We are cutting emissions and making recyclable, energy-efficient products, and we give back, through free internet access and digital skills for under-served communities and young people. Sky is owned by Comcast Corporation, a global media and technology company.

Founded in 1989
Isleworth, England, GBR
35K employees (3,894 in marketing)

Traffic Signals

Monthly Visitors
73.2M
Monthly Google Ads Budget
$140.2K
Traffic Source Mix
Search
35.8%
Direct
51.8%
Referral
4.7%
Social
3.7%
Paid
1%

Headcount Trend

Current headcount: ~35.3K

Marketing Team

Marketing Team Size
2,589 (7% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$14M
Last Raise
$14M
Series A, 3 months ago

Funding History

  • Mar 2026
    Series A
  • Sep 2025
    Series A • $14M
  • Jun 2024
    Seed

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