Digital Marketing Manager

Manchester, UK (On-site)

£40K/yr – £50K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Own end-to-end paid and digital acquisition with funnel optimization to improve lead quality and pipeline impact.

  • Own strategy across paid social, paid search, and other paid channels to drive qualified leads.
  • Forecast and report on lead, conversion, and pipeline contributions, using data to optimize budgets and CRO.
  • Manage agency partnerships and website CRO roadmap to convert traffic into qualified leads.

Job Description

  • Own the end-to-end acquisition strategy across all paid and digital channels
  • Manage performance from Click → Lead → Opportunity → Reservation not just top-of-funnel metrics
  • Forecast lead volume, conversion, and pipeline contribution from marketing activity
  • Continuously optimise funnel performance to improve lead quality and conversion
  • Own strategy and performance across: Paid social
  • Paid search
  • Other paid acquisition channels
  • Lead and manage agency partners: Set clear strategy, targets, and direction
  • Challenge performance and drive continuous improvement
  • Hold agencies accountable to pipeline and revenue outcomes (not just CPL)
North Property Group logo

North Property Group

2.7 Glassdoor

At North Property Group we handpick the best investment opportunities to present to our clients. Our status as the UK's leading independent investment agency is a product of the extensive market research we perform before bringing any opportunities to market. This consistently eliminates risk and maximises returns for our clients.We offer an end to end solution and are the only company that will manage your property journey every step of the way. From the moment of reservation, during the management of your purchase and through to the exit plan, North Property Group are here to provide you with independent, expert advice. We regularly update our clients with the current market value of their asset, and when they feel the time is right, we will remarket the property and re-sell it through our large network of loyal investors.We are one of the few remaining independently owned sales, lettings and investment agents in England. This allows us to work exclusively for the benefit of our clients helping them to buy, sell, let or rent properties across the UK.We have a vast knowledge of both the sales and lettings market and are committed to creating long term relationships with our clients. We can source you a property, give you the correct advice, source you a tenant upon completion, manage the asset and then devise an exit strategy when you are ready to sell.North Property Group was founded by Oli Banks and Tim Coen in 2017. With almost 20 years’ experience between them, they wanted to establish a truly client-centric company that offered only the best developments to their investors. Their backgrounds in all aspects of the property market mean Oli and Tim give only the soundest advice to their clients and customers.Whether you’re a prospective investor, developer, seller, landlord or tenant, if you’re interested in working with North Property Group please don’t hesitate to contact us.

Founded in 2017
Manchester, England, GBR
49 employees (4 in marketing)
28% recommend to a friend

Traffic Signals

Monthly Visitors
17.4K
Monthly Google Ads Budget
$627
Traffic Source Mix
Search
45.2%
Direct
6.7%
Referral
44.3%
Paid
1.8%

Headcount Trend

Current headcount: ~49

Marketing Team

Marketing Team Size
3 (6% of company)