Brand and Content Executive
Global University Systems (GUS)
City of London, Lambeth, UK (Remote)
£30K/yr - £35K/yrIn-houseFull-timeMid level
9 hrs ago
Digital Marketing Manager
Leeds, UK (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
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Job Summary
Own end-to-end performance marketing for Direct brands, balancing paid and organic search to drive leads and revenue while commanding large media budgets and rigorous measurement.
- Own search strategy and execution across PPC and SEO, including technical SEO and on-page optimization.
- Partner with UX/CRO, content, and campaigns to optimize user journeys and improve ROAS and cost per lead.
- Forecast volumes, report performance, and manage agency delivery to hit targets.
Job Description
Responsibilities
- Lead search strategy end-to-end across PPC and SEO
- Manage and optimise significant paid media budgets
- Directly influence lead generation, revenue, and Return On Iinvestment
- Lead performance reporting using tools like Google Analytics & Tag Manager
- Partner with UX/CRO, campaigns, and content teams to optimise journeys
- Manage website content and ensure compliance in all communications
- Balance critical thinking with hands-on delivery
- Own performance across our Direct brands (Markel Direct and Caunce O’Hara), leading strategy and execution across paid and organic search
- Lead and evolve PPC strategy across high-spend accounts
- Optimise campaigns to improve Return On Investment, ROAS, and cost per lead
Requirements
- Strong background in PPC / performance marketing
- Proven success managing large media budgets
- Experience delivering against lead or revenue targets
- Solid understanding of SEO strategy and execution
- Data-driven attitude with strong analytical skills
- Experience working with agencies and holding them accountable
Nice_to_have
- Financial services or regulated industry experience
- Technical SEO knowledge (e.g. schema, tagging, tracking)
- Experience forecasting and planning performance outcomes
Benefits
- Competitive salary + 20% bonus plan
- Hybrid working (3 days in Leeds)
- 25 days holiday + option to buy/sell
- Private medical & dental cover
- Excellent pension, life assurance & income protection
- Genuine career development opportunities in a growing business
Markel
As the insurance operations within the Markel Group Inc. (NYSE: MKL), we leverage a broad array of capabilities and expertise to create intelligent solutions for the most complex specialty insurance needs. With over 5,000 employees across the globe, finding creative solutions for complex risks is our passion. And our broad array of tools and knowledge allows us to create tailored coverage solutions for even the most complex needs. Putting you – our colleagues, brokers and clients – first is what differentiates us worldwide. We’re committed to being a long-term partner who is there when you need us most. Everything we do comes out of the Markel Style. These 214 words are a timeless statement of our mission. It’s our north star, and out of that comes our brand vision.
