Responsibilities

• Digital Marketing Strategy: Develop, implement, and optimise comprehensive digital marketing strategies to support Lidder Care's growth objectives.
• Manage and execute multi-channel marketing campaigns, including social media advertising, email marketing, display advertising, SEO, SEM, and PPC campaigns.
• Campaign Planning & Budget Management: Create, execute, and monitor digital marketing campaign budgets, ensuring maximum return on investment (ROI).
• Manage advertising spend effectively while continuously identifying opportunities to improve campaign performance.
• Cross-Functional Collaboration: Collaborate closely with care home, marketing and operational teams to align marketing activities with business objectives.
• Work with internal stakeholders to improve lead generation, conversion rates, and overall marketing effectiveness.
• Performance Monitoring & Analytics: Measure and analyse key performance indicators (KPIs), including website traffic, audience engagement, conversion rates, bounce rates, lead generation, and return on ad spend.
• Prepare and present regular reports on campaign performance, providing actionable insights and recommendations for improvement.
• Customer Journey & Growth Optimisation: Use advanced analytics and marketing technologies to identify customer touchpoints and evaluate the end-to-end customer experience across digital channels.
• Coordinate with the wider marketing team to identify innovative growth opportunities and continuously improve new resident leads for home care and care homes.

Requirements

• Proven experience in a Digital Marketing Manager or similar role.
• Strong knowledge of SEO, SEM, PPC, social media advertising, email marketing, and display advertising.
• Experience managing marketing budgets and delivering measurable ROI.
• Proficiency with Google Analytics, Google Ads, Meta Ads Manager, and other digital marketing platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication, project management, and stakeholder management skills.
• Experience using CRM and marketing automation platforms.