Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with the company’s international education consultancy services and growth objectives.
• Plan and execute multi-channel marketing campaigns targeting students and parents across China, the UK, and other international markets.
• Conduct market research and competitor analysis within the international education sector to inform campaign direction and student engagement strategies.
• Manage and optimise social media platforms including WeChat, Rednote (Xiaohongshu), TikTok, and other relevant regional channels.
• Create, oversee, and publish engaging digital content (text, images, video) tailored to students aged 4–25 and their parents.
• Support promotion of study abroad services, including university applications, visa guidance, career mentoring, and UK study tours.
• Develop structured marketing project plans, including timelines, budgets, performance indicators, and delivery milestones.
• Coordinate with internal consultants, academic advisors, and external partners to ensure smooth execution of marketing campaigns.
• Manage website content via CMS platforms, ensuring accuracy, cultural relevance, and strong user experience for international audiences.
• Monitor campaign performance using analytics tools and provide regular reports with insights and optimisation recommendations.
• Manage online community engagement, responding to enquiries and supporting student conversion journeys.
• Ensure consistent brand positioning across all digital channels and marketing materials.
• Oversee multiple marketing projects simultaneously while maintaining quality and meeting deadlines.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field.
• Proven experience in digital marketing, social media management, or marketing operations.
• Strong understanding of international social media platforms including WeChat, Rednote, and TikTok.
• Fluent in Mandarin.
• Experience managing multi-channel digital campaigns from planning to execution.
• Strong project management and organisational skills, with the ability to handle multiple priorities.
• Excellent content creation and copywriting skills.
• Strong analytical ability with experience interpreting data and improving campaign performance.
• Excellent communication and stakeholder management skills.
• Ability to work effectively in an international and fast-paced environment.

Preferred

• Desirable Requirements: Experience in the education consultancy, international education, or student recruitment sector.
• Familiarity with UK higher education systems and international student application processes.
• Knowledge of SEO, paid advertising, CRM systems, or marketing automation tools.
• Experience working with cross-border marketing campaigns targeting Chinese-speaking audiences.

Benefits

• Company pension
• Work from home