Responsibilities

• Own and develop the Giggling Squid website, ensuring it is always accurate, on-brand, and optimised for conversion.
• Lead SEO strategy across the estate, driving organic visibility for all 52 restaurant locations.
• Manage and optimise the online booking system, ensuring a seamless guest journey from discovery to reservation.
• Manage Google Business listings and reviews across the estate, maintaining accuracy and responding to guest feedback.
• Own and manage paid search and social campaigns, driving covers and delivery orders.
• Own the performance marketing budget, reporting weekly on spend, efficiency, and return.
• Own Giggling Squid's CRM platform (Bloomreach), managing the customer database, segmentation, and email marketing programme.
• Build and optimise automated customer journeys: welcome sequences, re-engagement, post-visit, and birthday campaigns, including hands-on email build and deployment.
• Track and report on key digital metrics across all channels, translating data into clear commercial recommendations for the Head of Marketing.
• Confident using Google Analytics 4 (GA4) to track and report on digital performance across the estate.