Digital Marketing Manager

London, UK (Hybrid)

Salary Not AvailableMid Level4+ years exp

Posted 4 weeks ago

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Job Summary

Own digital marketing execution across paid, owned and earned with data driven optimization and strong cross functional partnerships to deliver ROI.

  • Lead planning and activation across channels, including optimization based on campaign, audience and market data.
  • Collaborate with Brand, Commercial, eCommerce, PR, Influencer and Sales to ensure local relevance and alignment.
  • Champion a test and learn culture with AI driven experimentation to improve media effectiveness.

Job Description

Responsibilities

  • Lead planning and activation of digital marketing campaigns across paid, owned and earned channels
  • Ensure campaigns align with brand, commercial and business objectives
  • Deliver best-in-class execution across all digital touchpoints
  • Partner with agencies to ensure seamless campaign rollout
  • Drive consistency and excellence in campaign delivery
  • Leverage campaign, audience and market data to inform decisions
  • Monitor campaign performance and identify optimisation opportunities
  • Maximise ROI and media effectiveness across campaign lifecycles
  • Deliver post-campaign analysis and actionable performance insights
  • Build clear learning agendas to continuously improve future activity
  • Build strong partnerships with internal teams (Brand, Commercial, eCommerce, PR, Influencer and Sales)
  • Collaborate with global teams to adapt campaigns for local relevance
  • Manage relationships with agency, media and platform partners
  • Champion a test-and-learn culture, including AI-driven innovation
  • Stay ahead of emerging digital trends and technologies

Requirements

  • 4+ years’ experience in digital marketing, either in-house or agency
  • Strong knowledge of social media and the wider digital ecosystem
  • Excellent command of English (written and verbal)
  • Proven analytical and data interpretation skills
  • Strong project management capabilities
  • Experience working with agencies and cross-functional teams
  • Ability to translate insights into clear actions and outcomes
  • Proactive mindset with strong communication skills

Benefits

  • A competitive benefits package to support your health, wellbeing and financial security
  • Private medical insurance with fast access to specialist and mental health support
  • 8% pension fully contributed by Coty
  • Life assurance and income protection for added peace of mind
  • Flexible hybrid working with our Omni-Working model (up to 50% remote)
  • Generous family-friendly policies including enhanced parental leave, birthday leave and volunteering days
  • Everyday perks including employee discounts and salary sacrifice schemes
  • Opportunities to get involved in DE&I, sustainability and employee-led initiatives
Coty logo

Coty

Since 1904, Coty has fearlessly pioneered innovation across the beauty industry. We have a reputation for breaking new ground; a history of ‘firsts’ and ‘bests’ that has laid the foundation for the industry as we know it today. For over a century, our brands have been empowering people to express themselves and create their own vision of beauty. It’s a legacy we’re proud to own and grow. We work hand-in-hand with our people, our partners and our customers. Together, we unleash every vision of beauty. We stand for the beauty of diversity and the diversity of beauty - celebrating and inspiring all the expressions of beauty that exist and that will exist. We honor you, and we honor our planet. We create Beauty That Lasts. A beauty that is both good to people and the world. Our mission is to create a forward thinking beauty; Products that provide new, innovative and simply better science based solutions. Let’s keep making over the beauty world TOGETHER.

Founded in 1904
Amsterdam, North Holland, NL
12K employees (2,245 in marketing)