Responsibilities

• Own paid performance marketing: Develop, execute and continuously optimise a scalable PPC strategy across Google Ads to improve ROAS, revenue and qualified lead volume.
• Lead and coordinate SEO direction: Act as the central owner of SEO project prioritisation across the digital department. Championing organic growth initiatives and collaborating with content, product and development teams to drive measurable improvements in organic visibility and revenue.
• Strengthen attribution and data integrity: Improve the accuracy and reliability of tracking across Google Ads, relevant GA4 data and server-side data. Working collaboratively with other relevant staff to ensure performance decisions are based on robust, commercially meaningful data.
• Enhance technology integrations: Optimise the use of Salesforce and Mediahawk data to enrich bidding strategies, audience segmentation and conversion measurement within Google Ads.
• Own key performance platforms: Take responsibility for tools including Google Search Console, Google Merchant Centre and product feed optimisation to maximise visibility and campaign efficiency.
• Turn data into commercial insight: Analyse user behaviour and performance data to identify opportunities, influence internal stakeholders and clearly communicate actionable insight that drives measurable improvement.
• Deliver clear performance reporting: Produce concise, commercially focused reporting that tracks profitability, revenue growth and lead performance, highlighting priorities and areas for optimisation.

Requirements

• 4+ years Paid Marketing experience via Google Ads ( must cover the last 2 years ) managing large ecommerce catalogues (thousands of SKUs), with clear evidence of improving ROAS and scaling profitable revenue.
• Paid search experience in relevant brands/companies e.g. B2B/trade focused ecommerce and/or mass merchants.
• Experience in SEO/Organic with ability/desire to upskill further within the role.
• Strong expertise across Google Search, Shopping and Performance Max , including campaign structure, feed segmentation and bidding strategy optimisation.
• Proven experience in data analysis as it pertains to paid advertising and SEO including use of tools such as GA4 to supplement native platforms.
• Proven ability to optimise towards profitability and commercial outcomes , not just traffic or platform-reported conversions.
• Experience setting up, managing and optimising product feeds .
• Experience leveraging CRM and call tracking data (e.g. Salesforce, Mediahawk) to improve campaign quality and bidding intelligence.
• The ability to prioritise effectively in a high-volume environment, balancing revenue growth with margin protection.
• A structured, analytical approach to testing and optimisation.

Preferred

• 2+ years’ experience in SEO.
• A majority of work experience comes from relevant trade focused/B2B ecommerce businesses.
• Solid understanding of attribution, tracking validation and analytics (GA4, tag management and conversion tracking best practice).
• Understanding of server side tracking tools and general functionality as it relates to Google Ads.

Benefits

• Private medical insurance
• Employee assistance programme
• Vitality health insurance
• Enhanced maternity/paternity pay
• Salary sacrifice for electric vehicles, pension contributions, childcare fees
• Company award nights
• 25 days holiday + 8 bank holiday + holiday accrual scheme