Digital Marketing Manager at Book Aid International | London, UK | £36K/yr – £39K/yr

Book Aid International

Digital Marketing Manager

London, UK (On-site)

£36K/yr – £39K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own day-to-day digital and social marketing driving fundraising and engagement across channels, while shaping how we connect with supporters and partners.

Social, email, SEO, website, and paid media ownership with cross-channel integration across campaigns.
Lead digital fundraising campaigns and supporter journeys to grow donations and engagement.
Own data, analytics, and optimization to improve performance and inform strategy.

Job Description

Responsibilities

Lead on Social media, email marketing, SEO, website management and paid advertising
Lead digital fundraising campaigns and supporter journeys
Oversee data, analytics and optimization across all digital channels
Deliver integrated campaigns in close collaboration with the Brand Manager and Individual Giving Manager
Hands-on role at the heart of our Income and Engagement Team, leading day-to-day digital activity while helping shape how we connect with supporters, publishers and other audiences

Requirements

proven digital marketing experience
strong analytical skills and a data-informed approach
experience of digital fundraising or the charity sector
excellent copywriting skills and an eye for engaging content
knowledge of GDPR as it applies to digital marketing

Book Aid International

Book Aid International is the UK's leading book donation and library support charity. Every year, we ship over one million brand new books to people around the world who need them.

Founded in 1954

London, England, GBR

33 employees (3 in marketing)

www.bookaid.org