Digital Marketing Manager

London, UK (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own performance marketing across paid media and lifecycle CRM to drive full-funnel growth and measurable ROAS.

  • Growth Infrastructure: Manage Meta and Google Ads campaigns, budgets, attribution, and dashboards.
  • CRM & Lifecycle: Execute email, SMS, push, and loyalty journeys with segmentation and personalisation.
  • Testing & Optimization: Lead creative testing, audience development, and cross-channel expansion with data-driven insights.

Job Description

Responsibilities

  • Plan and manage Meta and Google Ads campaigns
  • Lead full campaign setup, including:
  • Audience development and segmentation
  • Creative testing structure
  • Campaign architecture and tracking implementation
  • Conversion event setup and optimisation
  • Allocate budgets and ensure accurate tracking and attribution
  • Partner with creative teams to develop high-performing content
  • Support testing across additional channels (e.g. OOH, print, radio)
  • Execute CRM across email, SMS, push, and print

Requirements

  • 5+ years in performance/digital marketing (ideally retail)
  • Experience in a fast paced, entrepreneurial environment, ideally in Retail
  • Strong hands-on experience with Meta & Google Ads
  • CRM and lifecycle marketing expertise (e.g. Klaviyo, HubSpot)
  • Analytical, data-driven mindset with testing experience
  • Confident managing budgets and presenting insights

Benefits

  • Shopping – 35% staff discount on all our beautiful products
  • Food – Daily breakfast provided to keep you fuelled
  • Travel – Cycle to Work Scheme available
  • Bring your friends – Staff referral scheme with up to £500 reward
  • Birthday treats – A gift to celebrate your special day
  • Social life – Annual staff party, Christmas lunch, and Biscuiteer Awards
  • The Future – Automatic pension contributions with ethical fund options
Biscuiteers logo

Biscuiteers

2.7 Glassdoor

Why send flowers when you can send Biscuiteers instead?At Biscuiteers, we specialise in beautiful, hand-iced biscuits, cakes, and chocolates, all crafted right here in London, by artists. Each treat is lovingly packaged in a keepsake tin or gift box, designed to be treasured long after the biscuits are gone.You’ll find our full collection online, covering a range of occasions, at biscuiteers.com where we deliver worldwide. Whether you’re celebrating a big moment or sending a thoughtful “just because,” we help you say it in icing.Our Notting Hill boutique and Icing Café is home to the Biscuiteers School of Icing, where visitors can try their hand at decorating biscuits with expert guidance. From drop-in DIY sessions to themed workshops, private events and children’s parties. Whether you’re grabbing coffee and a cupcake, browsing beautifully packaged gifts, or rolling up your sleeves, it's the place for handmade treats or icing fun. From seasonal gifting to large-scale brand partnerships, we work with companies big and small to design completely bespoke biscuit collections. Our collaborations with brands like Paddington Bear, Royal Ascot, and Aston Martin have helped businesses make a lasting impression whatever the occasion, beautifully branded, entirely edible.At Biscuiteers, we’re committed to thoughtful gifting that’s kind to the planet. From using recyclable and reusable packaging to sourcing ingredients responsibly and minimising waste across our operations, sustainability is baked into everything we do.“Their designer looks give them a life beyond their contents and the whole package makes a stylish alternative to the routine bunches of flowers and boxes of chocolates.” -The Telegraph“Far too pretty for dunking... glamorous hand‐iced biscuits... gorgeously packaged too.” - The Sunday Times

Founded in 2007
London, England, GBR
96 employees (18 in marketing)
38% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
131.9K
Monthly Google Ads Budget
$41
Traffic Source Mix
Search
37.3%
Direct
46.6%
Referral
13%
Social
2.3%
Paid
0.7%

Headcount Trend

Current headcount: ~97

Marketing Team

Marketing Team Size
10 (10% of company)

Funding

Total Funding
$1.5M
Last Raise
$1.5M
Equity Crowdfunding, 10 years ago

Funding History

  • Oct 2016
    Equity Crowdfunding • $1.5M

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