Responsibilities

• Own and develop the Croda Beauty website using Sitecore CMS, ensuring it delivers an excellent user experience and supports business objectives.
• Publish and optimise website content, landing pages, blogs and digital customer journeys.
• Deliver ongoing SEO improvements across on-page, technical and AI search (GEO/AEO), including keyword research, structured data and content optimisation.
• Monitor website quality, accessibility and performance, including Core Web Vitals where appropriate.
• Build, test and optimise email campaigns and automation programmes using Mailchimp.
• Manage webinars using ON24 or similar platforms, including setup, delivery and reporting.
• Monitor digital performance using GA4, SEMrush and reporting tools, providing actionable insights and recommendations.
• Create campaign tracking and reporting using UTM parameters, ensuring accurate measurement and attribution.
• Support A/B testing and conversion rate optimisation initiatives to improve digital performance.
• Partner with internal stakeholders, agencies and developers to deliver digital improvements and platform enhancements.

Requirements

• A degree in Marketing (or a related discipline), or equivalent industry experience, is required.
• Enterprise CMS platforms (ideally Sitecore).
• Email marketing platforms (preferably Mailchimp).
• Google Analytics 4 (GA4), SEO, SEMrush and digital analytics.
• UTM tracking, campaign measurement and performance reporting.
• Website optimisation, UX/UI and digital content management.
• Webinar platforms such as ON24.
• Turning data into actionable insights that support marketing decisions.
• Highly organised, with strong project management and prioritisation skills.
• Analytical and confident using data to identify opportunities for improvement.

Preferred

• Qlik Sense
• Microsoft Clarity
• HTML/CSS
• Figma
• Adobe Photoshop or Adobe Premiere Pro
• Point
• Experience working in an agile development environment

Benefits

• Defined benefit pension scheme
• 25 days paid holiday allowance (plus bank holidays)
• Private medical insurance
• Free lunch in on-site restaurant
• Access to plans
• Cycle to work scheme
• Car leasing scheme
• Generous parental leave
• Retail platform benefits
• Free car parking on Croda sites