Digital Marketing Executive

Birmingham, UK (Hybrid)

£25K/yr – £30K/yrMid Level2+ years expFull time

Posted 9 hrs ago

Job Summary

Own and execute the digital marketing lifecycle from content creation to campaign optimization, with a focus on growing engagement and revenue across paid, organic, and social channels.

Create content for social, email, web and ads
Plan and send Klaviyo campaigns and automated flows
Support PPC and SEO initiatives

Job Description

Responsibilities

Help create original content for social, email, web and ads, including short-form video, copy and graphics.
Plan, build and send Klaviyo campaigns and automated flows, and use segmentation to grow engagement and revenue.
Support our PPC and marketing agency to optimise PPC campaigns (Google Ads and Meta) alongside our wider paid strategy.
Improve organic visibility through on-page SEO, product and collection copy, and blog content
Work alongside our Brand Marketing Executive to help grow our organic social presence on Instagram, Facebook and Pinterest
Report on performance and use the data to shape what we do next

Requirements

2+ years' experience in a digital marketing or content role, ideally in e-commerce or a relevant degree
Confident creating content yourself: shooting, editing and writing
Hands-on Klaviyo experience
Working knowledge of PPC, SEO and organic social
A good eye for premium, aspirational branding
Shopify, Photoshop, Canva & AI creative tools experience

Benefits

Holiday: 23 days plus 8 days bank holiday
Staff discount, staff outings, pension scheme

Royalcraft

At Royalcraft, we believe that an outdoor space is more than just part of a home - it’s a place where memories are made, connections deepen, and moments of peace are found. Since we first opened our doors in 1990, our family-run business has been dedicated to helping families like yours create beautiful, functional, and lasting outdoor spaces that enhance everyday life.

Founded in 1990

Oldbury, England, GBR

13 employees (3 in marketing)

royalcraft.co.uk

Salaries

Posted range

£25K/yr – £30K/yr

Taken straight from the job posting.

Digital Marketing median pay in the United Kingdom

£38K/yr

Most earn £31K to £50K. Based on 137 salaries, including bonus and equity.

See all Digital Marketing salaries See more Digital Marketing jobs

See all Royalcraft salaries

Marketing Team

Marketing Team Size

3 (23% of company)

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

14.5K

Traffic Source Mix

68.6%

Direct

10.2%

Referral

7.1%

Paid

14.2%

Headcount Trend

Current headcount: ~13

Links

royalcraft.co.uk

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