Responsibilities

• Build, QA and send weekly email campaigns in Klaviyo, including writing campaign copy and sending test versions for review
• Audit, build and optimise sign-up forms and flows
• Test and optimise campaigns based on performance
• Brief the Digital Designer for supporting imagery where needed
• Carry out topic, trend and keyword research for monthly SEO content
• Write structured content briefs (structure and keyword mapping) for the Nutritionist, then review and amend written articles
• Build and QA published articles in Shopify, including internal linking, FAQs, metadata and imagery
• Carry out website updates such as setting up promotions or changing homepage banners and web assets
• Provide ad-hoc digital and website support across the brand portfolio as needed

Requirements

• Digital marketing experience is preferred, with a good knowledge in email marketing, SEO and digital content
• Experience building or sending email campaigns (e.g. Klaviyo, Mailchimp or similar) is preferred
• Good SEO understanding: keyword research, on-page optimisation, and writing structured content briefs
• Basic understanding of Shopify or a similar CMS/website platform, or aptitude to learn quickly
• Comfortable writing clear, on-brand copy and briefing others (e.g. Nutritionist, Digital Designer) for content production
• Confident owning live channels and responding to operational and technical challenges in
• Good communication and collaboration skills, comfortable working with feedback and cross-functional teams
• Able to manage multiple tasks and work to deadlines in a fast-paced, evolving digital environment
• Willingness to learn and ability to adapt to new tools and platforms quickly
• Strong organisation and attention to detail