Responsibilities

• Plan, manage, and optimize performance marketing campaigns across Paid Search, Paid Social, and App Marketing channels to drive new customer acquisition.
• Monitor day-to-day campaign performance against established ROI targets and provide actionable reporting and insights to key stakeholders.
• Conduct regular competitor research and market analysis to identify new growth opportunities and industry trends.
• Manage acquisition budgets effectively, ensuring efficient and data-driven allocation of spend across digital channels.
• Implement and run structured A/B and multivariate tests to improve conversion rates and customer lifetime value.
• Review existing customer acquisition journeys regularly to identify under-performing areas and establish clear optimization roadmaps.
• Ensure all performance marketing activity adheres strictly to regulatory advertising requirements and responsible gaming practices.
• Collaborate closely with cross-functional teams to deliver collaborative projects on time and to a high standard.

Requirements

• Practical experience managing performance marketing campaigns with hands-on exposure to at least one digital marketing platform (such as Google Ads, Meta, Snapchat, or Apple Search)
• Competence in utilizing data and reporting software such as Excel, Google Sheets, or business intelligence tools like Tableau or Looker
• Working knowledge of web analytics and tracking systems, including Google Analytics, Google Tag Manager, or mobile measurement attribution tools
• Experience setting up and evaluating A/B or multivariate testing scenarios and communicating the results clearly to stakeholders
• Strong analytical skills with a data-driven approach to interpreting digital marketing insights and translating them into actionable recommendations
• Proven organizational and project management abilities, with experience managing multiple campaigns or priorities concurrently
• Creative problem-solving skills and a proactive approach to optimizing performance marketing campaigns
• Knowledge of or a keen interest in the Sports Betting or iGaming landscape is highly advantageous

Benefits

• Company Performance Bonus
• Flexible Working Agreements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay
• Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Giving you access to exclusive Virgin offers and experiences