Digital Marketing Executive

Hemel Hempstead, Luton, UK (Hybrid)

£35K/yr – £42K/yrMid Level3+ years expPermanent

Posted 2 months ago

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Job Summary

Own the paid media and e-commerce growth mix with day-to-day channel ownership and data-driven optimization across Google Ads, Meta, Klaviyo, and Shopify.

  • Own day-to-day paid campaigns across Google Ads and Meta with ongoing optimization and agency coordination.
  • Own Klaviyo email flows, list management, and segmentation to drive lifecycle impact.
  • Own on-page SEO, product feed quality in Shopify/GM, and weekly performance reporting to inform quick tests.

Job Description

Responsibilities

  • Day-to-day management of paid campaigns across Google Ads (Search, Shopping, Performance Max) and Meta. Optimization, budget management, bid adjustments, and negative keyword work - coordinating with our paid media agency on strategic restructure work.
  • Klaviyo email marketing - campaign sends, flow optimization, list management, segmentation.
  • On-page SEO - titles, meta descriptions, product and category page copy.
  • Product feed maintenance in Shopify and Google Merchant Center - title quality, custom labels, attribute completeness, performance bucketing.
  • Weekly performance reporting with clear insight on what's working, what isn't, and what to test next.
  • Conversion rate optimization - A/B testing on product and category pages, particularly mobile.

Requirements

  • 3-5 years hands-on e-commerce digital marketing experience. Strong working knowledge of Google Ads, GA4, Meta Business Suite, Klaviyo, and Shopify.
  • Comfort with data - you can build a pivot table, interrogate GA4, and form a view from a dataset.
  • Self-starter mindset. You'll be the one in-house person who knows what's happening across channels day-to-day.
  • Clear written communication for performance reporting and agency briefs.
  • E-commerce experience essential.

Preferred

  • Auto industry experience helpful but not required

Benefits

  • Casual dress
  • Company events
  • Company pension
  • Employee discount
  • Flexible schedule
  • Flexitime
  • Free parking
  • On-site parking
  • Work from home
FIXRA logo

FIXRA

FIXRA is a UK-based company selling high-quality car parts, accessories, DIY tools, lubricants and fluids.Since 2014 FIXRA has specialised in automotive aftermarket parts, accessories, and tools. In 10 years we have sold over 1.6 million items to over 1 million customers across the UK.Our extensive portfolio includes over 4,000 products spanning multiple categories.-------------FIXRA LIMITED6 The Cubic Estate, Eastman Way, Hemel Hempstead, HP2 7DUFor more details, please, visit www.fixra.com or call 0203 8593 292

4 employees (1 in marketing)

Traffic Signals

Monthly Visitors
25.5K
Traffic Source Mix
Search
59.9%
Direct
14.9%
Referral
5.2%
Paid
14.5%

Headcount Trend

Current headcount: ~4

Marketing Team

Marketing Team Size
1 (25% of company)