Digital Marketing Executive at Coveris Speciality Bags | Sheffield, UK

Digital Marketing Executive

Sheffield, UK (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the end-to-end digital marketing engine for a B2B audience, balancing multi-channel campaigns with sales and product tech to drive measurable pipeline and revenue impact.

Growth and Performance: plan, execute, and optimize campaigns across SEO, paid media, email, and social with clear KPIs.
Channel Ownership: manage HubSpot led nurture, website optimization, and content scaled across channels with data-driven decisions; GA4 informs optimization.
Measurement and Efficiency: track with UTMs and tag management, report insights to improve ROI and efficiency using AI tools to speed output.

Job Description

Responsibilities

Develop and execute digital marketing strategies and campaigns with clear, measurable KPIs
Monitor performance, analyse data and optimise campaigns to drive continuous improvement
Collaborate with sales, technical and R&D teams to deliver aligned and effective campaigns
Manage and optimise website performance, improving SEO, user experience, traffic and conversion rates
Enhance customer experience through digital tools, platforms and automation
Plan and deliver content strategies aligned to B2B buyer journeys, including keyword research and content optimisation
Manage paid media campaigns across Google Ads and LinkedIn, including targeted B2B paid social activity
Use CRM systems such as HubSpot to manage lead generation, nurturing workflows and campaign tracking
Develop and optimise email marketing campaigns, automation workflows and landing pages
Grow social media presence, ensuring consistent brand messaging content

Requirements

3+ years’ experience in digital or content marketing
Proven experience delivering multi-channel digital campaigns end-to-end (planning through to reporting)
Strong knowledge of digital marketing channels, including SEO, SEM, PPC, Google Ads, email and social media
Proficiency in marketing platforms and tools such as HubSpot, Google Analytics and Google Ads, as well as CMS platforms
Experience in email marketing planning and execution, including lead generation (MQLs)
Experienced copywriter, able to create engaging content across multiple channels and formats
Confident working with external agencies and stakeholders
Excellent communication, presentation and interpersonal skills
Hands-on experience using AI tools (e.g. ChatGPT, Claude, Copilot) to improve marketing efficiency
Strong storytelling skills

Preferred

Experience in a multi-site or international business environment
Experience in content production and/or graphic design, or managing external partners to deliver these