Digital Marketing Executive

Coventry, UK (Hybrid)

£28K/yr – £32K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own the website experience by driving content accuracy, UX feedback loops, and AI chatbot improvements while leading experimentation and rollout QA.

  • Content and UX: own content updates and analyze feedback to reduce friction
  • Optimization: design AB tests and report results to guide site changes
  • Launch support: conduct UAT and monitor new feature releases for quality

Job Description

Responsibilities

  • Execute daily website content updates
  • Analyse qualitative and quantitative website feedback to identify UX friction points
  • Maintain and continuously train the Club’s AI chatbot to improve accuracy and user flows
  • Build ab tests and report on results
  • Support digital project rollouts by conducting User Acceptance Testing (UAT) and monitoring new feature releases

Requirements

  • GCSE/Level 2 equivalent in English
  • Proven competency in Google Analytics (or equivalent web analytics platform).
  • Experience successfully managing and publishing content via a Content Management System (CMS) and ensuring adherence to technical SEO best practices
  • Experience utilising web commercial metrics (e.g., Conversion Rate, Bounce Rate, Exit Rate) to inform and optimise user journeys
  • Experience of liaising with key stakeholders, especially Product, Technical, and Design teams
  • Exceptional communication skills with a strong track record of presenting data findings to non-technical audiences
  • Full UK drivers’ licence

    Benefits

    • Benefits include 28 days annual leave plus bank holidays and holiday purchase scheme
    • 10% pension (5% / 5%)
    • 3 x salary life assurance
    • an employee assistance programme
    • free staff membership for discounts on our Club sites and with our retail partners
    • We operate hybrid working, with 2 set days in the office and the option of working from home the remainder of the week (after probation period)
    Camping and Caravanning Club logo

    Camping and Caravanning Club

    Here at The Camping and Caravanning Club we’ve always stood for the luxuries money can’t buy: the luxuries of time, freedom and togetherness. It isn’t about how much stuff you own, it’s about how happy you feel. We’ve been offering people freedom and adventure since 1901 and currently have over 750,000 members. We might be the world’s oldest and largest Club for all forms of camping, but our ideas and services are forward thinking, and industry leading. We’re so much more than a place to camp. We believe in making the camping experience every bit as magical and memorable as we know it can be, and as a not for profit organisation our members are at the centre of everything we do.To find out more about the Club, or to become a part of our team visit http://www.campingandcaravanningclub.co.uk/aboutus/work-with-us/jobs

    Founded in 1901
    Coventry, England, GBR
    257 employees (34 in marketing)