Responsibilities

• Paid Social & Channel Management: Work collaboratively with our digital agency to set up, optimize, and scale paid social campaigns across Facebook, TikTok, and Snapchat across multiple international territories to hit strict KPIs.
• CRM Execution & Campaign Broadcast: Support the end-to-end execution of the CRM calendar, including the setup, scheduling, HTML building/testing, and deployment of weekly global email campaigns, App Push notifications, and SMS broadcasts.
• A/B Testing & Optimization: Assist in setting up ongoing A/B tests across CRM channels (testing subject lines, send times, creative layouts, and CTAs) to improve open rates, click-through rates (CTR), and revenue-per-send.
• PPC & Optimization: Perform regular keyword research, campaign preparation, and ongoing analysis. Execute weekly negative keyword research and search query reporting to maximize ROI.
• Reporting & Insights: Deliver accurate daily, weekly, and monthly performance reports across acquisition (Paid/PPC) and retention (CRM) channels, alongside bespoke ad-hoc analysis to guide future strategy.
• Google Ads: Support the optimisation of our Google Ads strategy across Performance Max and Demand Gen, including asset updates, spend management, auction insights, and search/category analysis.
• Competitor Intelligence: Conduct ongoing competitor analysis and monitoring—including tracking competitor email and push notification strategies—to keep us ahead of the market.
• Cross-Functional Collaboration: Partner with the Merchandising team to align stock allocations with upcoming promotional activities, daily forecasted sales, and CRM push strategies.
• Stakeholder Communication: Maintain excellent communication lines when working across internal departments and externally with agency partners, tech suppliers, and ESPs.