Own end-to-end multi-channel campaigns and ABM programs aligned to pipeline with asset coordination and a forward-looking communications calendar.

• Campaign Execution: End-to-end multi-channel campaigns across paid, organic, and direct channels mapped to pipeline and revenue goals.
• Asset coordination: Manage production and deployment of digital assets with design and content teams to ensure accuracy and on-brand execution.
• Communications calendar: Maintain a marketing communications calendar with a forward-looking view of planned activity across all channels.
• PPC & Paid Social: Google Ads management with the agency; LinkedIn Campaign Manager campaigns with persona-based targeting and creative oversight.
• ABM: Manage Demandbase platform, build account lists, monitor intent signals, and ensure a steady pipeline of high-priority accounts for sales.
• Web & SEO: CMS content management with Craft CMS for landing pages and blogs; on-page SEO optimization and keyword-informed content updates.
• Email Marketing: Design, build, and deploy campaigns in HubSpot; list segmentation and performance reporting to optimize cadence.
• In-App Engagement: Manage in-app messaging with Beamer; coordinate with product and customer success for timely communications.
• Digital Event Integration: Pre-event promotion, registration/logistics, and post-event lead scoring, nurture, and reporting.
• Reporting & Attribution: Build dashboards in GA4/HubSpot and support multi-touch attribution to demonstrate channel impact on pipeline.