Digital Marketing & Campaigns Manager

Manchester, UK (Hybrid)

Salary Not AvailableManager3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own multi-channel campaigns that fuse storytelling with fundraising and advocacy for LGBTQ+ health and equality, while building and mentoring a small team to consistently improve audience engagement and income.

Campaign ownership: plan, deliver, and evaluate integrated marketing, communications, and fundraising initiatives.
Audience & channels: manage website, email, social, and supporter journeys using analytics for continuous optimization.
Collaboration & impact: partner with volunteers and peers to maximize reach and provide leadership-ready reporting.

Job Description

Responsibilities

Lead bold, audience-focused campaigns that inspire action, amplify LGBTQ+ voices and grow support for our life-changing work
Lead the planning, delivery and evaluation of integrated marketing, communications and fundraising campaigns, using powerful storytelling to engage supporters, influence conversations and generate income
Manage digital content across multiple channels, oversee website development, SEO/GEO optimisation, social media, email marketing and supporter journeys, using insight and analytics to continually improve performance
Manage and develop a small team, fostering a creative, collaborative and high-performing environment
Work closely with colleagues, partners and community contributors to maximise impact
Monitor campaign performance, engagement and conversion metrics
Manage website content, analytics and Google Ad Grant activity
Build relationships with internal teams, partners, volunteers and community contributors
Support campaigns, Pride events, fundraising events and other engagement activities
Provide reporting and insights to support strategic decision-making

Requirements

A minimum of three years’ experience in marketing
A minimum of three years’ experience managing, developing and supporting people
Experience of engaging audiences to take tangible action to deepen engagement
Previous supervisory or volunteer‑management experience
Experience using digital platforms and major social media channels to engage audiences
Proven project management experience in a fast‑paced environment
An understanding of social media engagement, paid reach, digital trends, including responsible AI use, and creative design principles
Familiarity with email CRMs, campaign evaluation, GA4, Google Ad Grants, GEO and SEO
Knowledge of effective campaign development, storytelling, statistics and community testimonies
An awareness of LGBTQ+ issues, health and wellbeing, and a commitment to equality and diversity

Benefits

Salary of £35,169 per annum
26 days’ annual leave, plus bank holidays
Sector-leading 10% employer’s contributory pension
Staff counselling scheme
Cycle to Work / Technology Scheme
Free annual flu jab
Free VDU eye care test
Dedicated training budget for each member of staff and support with Personal Development Plans

LGBT Foundation

We are LGBT Foundation.We believe in a fair and equal society where all lesbian, gay, bisexual and trans people can achieve their full potential. Our work started in 1975 and we’ve been changing the lives of LGBT people ever since. Over the last five decades we’ve provided information, services and support for LGBT people who’ve had nowhere else to turn. We’ve been at the forefront of the social and legal changes that mean LGBT people in the UK have more rights than ever before.Our work is as vital and urgent as ever. LGBT people still face persecution, discrimination and stark health inequalities. Through our services we reduce isolation amongst our communities, help people feel more confident and in control of their lives and enable people to flourish.Every year we serve 40,000 people - amplifying people’s voices, providing support and offering hope.We work in partnership with others to build strong, cohesive and influential LGBT communities and promote attitude change in society, reaching600,00 people online each year.Together, we can secure a safe, healthy and equal future for all LGBT people.Until then, we’re here if you need us.

Founded in 1975

Manchester, England, GBR

128 employees (11 in marketing)

lgbt.foundation