Responsibilities

• You utilise Google Analytics 4 (GA4) to monitor, analyse and report on website performance, user behaviour and digital marketing effectiveness.
• You monitor website traffic, engagement, conversion rates and customer journeys to identify trends, opportunities and areas for optimisation.
• You ensure accurate tracking of digital activity through the implementation and maintenance of events, conversions and user properties.
• You conduct detailed analysis of digital marketing campaigns to evaluate effectiveness, return on investment (ROI) and commercial performance.
• You develop, maintain and enhance dashboards and automated reports using Power BI, Looker Studio and other reporting tools.
• You present meaningful performance data to stakeholders in a clear, engaging and commercially focused manner.
• You work closely with Marketing, IT and Digital teams to design, implement and maintain effective tracking strategies for new campaigns and digital initiatives.
• You remain up to date with developments in digital analytics, digital marketing technologies and industry best practice.

Requirements

• Bachelor's degree in Marketing, Business, Data Analytics, Digital Marketing, Computer Science or a related discipline.
• Minimum of two years' experience in digital marketing analytics or a similar analytical role.
• Extensive experience using Google Analytics 4 (GA4), including configuration of custom events, conversions and user properties.
• Proven experience analysing digital marketing campaigns and measuring return on investment (ROI).
• Strong understanding of Google Tag Manager and digital tracking technologies.
• Knowledge of digital marketing principles, customer journeys and website optimisation.
• Experience conducting A/B testing and website optimisation experiments.
• Experience creating dashboards and reports using Power BI and Looker Studio.
• Excellent Microsoft Excel, PowerPoint and Office skills.
• Strong analytical and problem-solving skills with the ability to interpret complex datasets.

Benefits

• 25 days holiday per year + bank holidays, increasing to 30 days with service
• Private Pension Scheme
• Private Healthcare Scheme for treatment at our hospitals, covering pre-existing medical conditions
• Friends & Family Hospital Discounts
• Family Friendly policies, including enhanced Maternity, Paternity & Adoption pay
• Non-contributory life insurance
• Staff engagement hub with access to discounts and extensive rewards and voluntary benefits
• Access to resources, tools and services to support your wellbeing
• Employee recognition programmes
• Industry leading training and development opportunities