Digital Content Specialist

Bracknell, Bracknell Forest, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 7 days ago

Job Summary

Own and drive Honda's digital experience by coordinating launches, content, and platform enhancements across markets, while leveraging data to improve journeys and conversion.

  • Coordinate launches across websites and configurators
  • Manage content creation, localisation and deployment
  • Drive optimisation and governance of digital platforms with data-driven improvements

Job Description

Responsibilities

  • Coordinate launch activities on the website and configurator across Product Planning, Marketing Communications, development teams, agencies and local markets.
  • Manage the creation, localisation, approval and deployment of customer-facing content across digital platforms.
  • Support the ongoing development, optimisation and governance of Honda's motorcycle digital platforms, including websites, configurators and future customer experience tools.
  • Coordinate platform enhancements from requirements gathering through to implementation, testing and deployment.
  • Maintain product, accessory and technical data across digital platforms and supporting systems.
  • Support SEO/GEO strategy and website optimisation initiatives to maximise visibility, engagement and conversion.
  • Analyse customer journeys, behavioural data and market feedback to identify opportunities for improvement.
  • Lead initiatives that enhance customer experience, engagement and conversion across digital touchpoints.
  • Support the development and implementation of innovative digital solutions, including AI-powered customer experiences and emerging technologies.
  • Manage agency and supplier relationships for digital transformation projects, ensuring delivery against agreed objectives, budgets and timelines.

Requirements

  • Experience in digital marketing, content, website management or digital customer experience, gained in-house or at an agency.
  • Experience managing end-to-end product launches across websites and configurators in multiple markets.
  • CMS knowledge, creating and maintaining website content accurately and efficiently in a fast-paced environment.
  • Customer-focused, with the ability to identify needs, improve digital experiences and user journeys.
  • Driven to improve processes, systems and workflows to increase efficiency and team effectiveness.
  • Strong project management skills; managing expectations and coordination across internal stakeholders, external agencies and international markets.
  • Strong web analytics knowledge, including Google Analytics, with the ability to turn data into actionable recommendations.
  • Working knowledge of SEO/GEO and evolving search technologies to improve organic visibility and website performance.
  • Proactive and self-motivated, using data, trends and customer insight to drive improvement.
  • Collaborative team player who builds effective relationships in an international environment.

Preferred

  • Experience with CRM or lead management systems.
  • Experience working within the automotive, motorcycle or wider mobility sectors.
  • Experience managing multilingual websites, multiple market deployments or digital platforms across international territories.
  • Passion for motorcycles and an interest in the motorcycle industry, products and customer community.
American Honda Motor logo

American Honda Motor

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
717

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31
American Honda Motor logo

Digital Content Specialist

American Honda Motor · Bracknell, Bracknell Forest, UK · Hybrid