Digital Campaign Manager

Responsibilities

• Integrated Campaign Execution: Build, execute, and optimise multi-market digital programs across EMEA, including paid media, ABM, nurture flows, webinars, content syndication, SEO, and AI search initiatives.
• Scalable Frameworks: Develop regional campaign templates and frameworks that Field Managers can easily adapt for specific European markets, including localization projects (e.g., French and German web presence).
• ABM Leadership: Scale tailored Account-Based Marketing motions aligned to Sales priorities, targeting both Large Enterprise and Medium Enterprise accounts using tools like LinkedIn Targeted Advertising.
• Always-On Digital Management: Drive the rigour, management, and continuous optimization of regional digital channels, paid search, display, and digital platforms.
• Performance Analysis: Conduct rapid performance reporting and analysis at the fast pace digital channels demand to continually improve ROI and pipeline conversion.
• Cross-Functional Collaboration: Partner closely with Sales Leadership, Field Marketing peers, and global digital resources to ensure alignment, build confidence, and accelerate pipeline growth across EMEA beyond core UK&I and DACH territories.

Requirements

• Minimum of 5 years of software/technology marketing experience, preferably within SaaS companies serving the manufacturing or supply chain sectors.
• Proven track record of executing multi-touch digital demand generation and ABM campaigns that drive measurable pipeline contribution.
• Strong hands-on proficiency with marketing automation (Marketo or HubSpot), CRM platforms (Salesforce), and the broader MarTech stack.
• Demonstrated ability to manage paid search, paid social, display, SEO, and content syndication budgets and performance metrics autonomously.
• Excellent strategic thinking skills with the ability to turn complex performance data into actionable campaign optimizations.
• Strong written and verbal communication skills in English; additional European languages (e.g., French or German) are a strong plus.
• Ability to work effectively in a remote/hybrid environment across multiple time zones, with occasional travel (up to 20-30%).