Responsibilities

• The Digital Campaign Manager is responsible for planning, executing, and optimising multi-channel digital marketing campaigns that generate awareness, website visits and deliver qualified sales leads and opportunities against agreed KPIs. The role involves the running of a large sccale digital lead gen and product awareness programme, agency management, hands on marketing automation set up, email marketing and performance reporting to support business growth and brand awareness.
• Digital Campaign Planning & Execution
• Develop and execute digital marketing strategies aligned with business objectives and sales targets.
• Plan, coordinate, and activate multi-channel campaigns across paid search, display advertising, social media, email marketing, and organic channels. This will include brand awareness and lead generation digital campaigns.
• Manage digital campaign budgets and optimise performance to maximise ROI and lead generation.
• Monitor and track campaign performance, report to internal stakeholders and make data-driven recommendations to improve results.
• Working closely with marketing and product teams, create conversion focused campaign landing pages and email marketing funnels
• Agency Management
• Act as the primary point of contact for external digital marketing agencies for digital advertising activation, content and asset creation.
• Create detailed campaign briefs, define objectives, target audiences, and success metrics across Google Ads, display networks, LinkedIn, Meta and other relevant social media platforms.

Requirements

• Proven experience in digital marketing campaign planning, activation, and optimisation.
• Strong knowledge of Google Ads, YouTube Ads, display advertising, paid social media (Meta, LinkedIn) and email marketing.
• Experience managing budgets, external agencies and multiple stakeholders.
• Hands-on experience with HubSpot marketing automation and CRM platforms.
• Understanding of search marketing principles, keyword strategy, and content optimisation.
• Strong content creation and copywriting skills.
• Experience of creating conversion focused landing pages to achieve specified business objectives.
• Experience creating thought leadership and social media content, particularly for LinkedIn.
• Strong analytical skills with experience using reporting and analytics tools.
• Excellent project management, organisation, and communication skills.