Responsibilities

• Own the agreed digital campaign and content strategy across all UK & IE websites and apps, ensuring activity delivers against commercial, customer and brand objectives.
• Lead the planning, prioritisation and optimisation of all digital campaign activity, balancing customer needs, business priorities and revenue opportunities.
• Accountable for optimising the performance of digital campaign content and customer journeys, using insight, analytics and customer behaviour data to drive continuous improvements in engagement, conversion and revenue.
• Define and govern the digital campaign roadmap, ensuring the effective execution of promotional, seasonal and reactive trading initiatives across all digital platforms.
• Lead cross-functional collaboration with Commercial Planning, Digital Trading, Marketing, Design, UX, Merchandising, Rewards and Technology teams, building alignment and influencing decisions to maximise business performance.
• Drive a culture of experimentation through A/B testing and data-led decision making, translating insights into actionable recommendations that improve customer experience and commercial outcomes.
• Lead the prioritisation and briefing process into Design and Digital teams, ensuring activity is commercially aligned, clearly defined and delivered to a high standard.
• Exercise independent judgement in managing competing priorities, responding effectively to changing trading conditions and business demands.
• Accountable for digital content governance, quality assurance, accessibility and inclusive design standards, ensuring compliance across all customer-facing digital experiences.
• Lead, coach and develop a Digital Campaign Planner, providing clear direction, performance support and development opportunities.

Requirements

• Previous experience working in an E-Commerce role
• Analytical and data driven with the ability to analyse & interpret data to make timely and considered decisions & actions
• High attention to detail
• Ability to organise and prioritise a large number of tasks and work calmly under pressure.
• Flexible, enthusiastic and motivated with the ability to work to targets in a deadline driven environment
• Proven ability to brief and shape online creative for onsite promotions.
• Able to motivate and influence others
• People management skills

Preferred

• Experience in ContentSquare, Bloomreach or GA4 preferable

Benefits

• Discretionary annual bonus up to 20%
• 33 days' holiday (including bank holidays, 5 of which can be taken flexibly)
• Hybrid working with up to 2 days working from home
• Flexible start and end times around core working hours
• Buy More Holiday - eligible colleagues can boost their holiday allowance by up to one extra week
• EV Car Scheme in Partnership with Tusker - eligible colleagues can lease a brand-new or pre-loved electric vehicle
• Up to 14% employer pension contributions
• Life cover up to 4x your salary
• Health cash plan and discounted gym memberships (up to 25% savings)
• 20% discount at Screwfix and B&Q