Responsibilities

• Design and execute end-to-end demand generation campaigns targeting new logo acquisition, cross-sell opportunities, and email nurture across multiple segments
• Own elements of the martech stack and manage deliverables across the full marketing funnel
• Track, analyse, and optimise funnel performance to build a predictable and healthy demand engine
• Manage meaningful KPIs — including net new leads, MQLs/MQAs, and opportunities — and own quarterly demand generation goals with a focus on strong ROI
• Apply email best practices to drive growth, while also testing creative and emerging tactics
• Analyse campaign results, report findings to stakeholders, and iterate continuously
• Participate in the planning and execution of broader demand generation initiatives in close partnership with sales and marketing teams

Requirements

• At least 2 years of experience crafting and executing marketing campaigns, including email programmes, ideally within a SaaS or technology environment
• Solid understanding of both inbound and outbound marketing tactics and digital marketing channels
• A track record of owning projects end-to-end, from conception through to reporting, across varying levels of complexity
• Experience with marketing technology platforms — familiarity with Salesforce, Marketo, and 6Sense is a strong advantage
• Excellent written and verbal communication skills, with sharp attention to detail in campaign copy and reporting
• A collaborative approach and the ability to build strong relationships across sales, marketing, and customer success