Own the end-to-end demand generation engine across paid, email, and content to drive high-intent pipeline and revenue, building new initiatives, testing fast, and optimizing CAC and conversions with Sales alignment.

• Designing and executing multi-channel demand generation campaigns across paid, email and content channels, specifically to generate high-intent pipeline not just surface-level traffic
• Owning campaign delivery end-to-end - from briefing and build through to reporting and optimisation
• Writing compelling, audience-focused copy across emails, ads and landing pages
• Managing and optimising HubSpot workflows to improve targeting, nurture journeys and lead quality
• Partnering with Sales to ensure every stage of the funnel is measured, understood and optimised. Enuring marketing activity directly correlates to revenue outcomes
• Building and launching new demand generation initiatives as we continue to scale
• Obsessing over your numbers -specifically MQL to SQL conversion rates, pipeline contribution, conversion rates and CAC, -and understanding what’s working, why, and where to optimise
• Leveraging AI tools to create internal efficiencies and improve go-to-market activity

Responsibilities

• Designing and executing multi-channel demand generation campaigns across paid, email and content channels, specifically to generate high-intent pipeline not just surface-level traffic
• Owning campaign delivery end-to-end - from briefing and build through to reporting and optimisation
• Writing compelling, audience-focused copy across emails, ads and landing pages
• Managing and optimising HubSpot workflows to improve targeting, nurture journeys and lead quality
• Partnering with Sales to ensure every stage of the funnel is measured, understood and optimised. Enuring marketing activity directly correlates to revenue outcomes
• Building and launching new demand generation initiatives as we continue to scale
• Obsessing over your numbers -specifically MQL to SQL conversion rates, pipeline contribution, conversion rates and CAC, -and understanding what’s working, why, and where to optimise
• Leveraging AI tools to create internal efficiencies and improve go-to-market activity

Requirements

• Has independently built and delivered demand generation campaigns with measurable commercial impact
• Has experience experimenting across multiple channels, both digital and offline
• Writes well - strong, audience-aware copy is a core part of this role, not an afterthought
• Understands marketing automation (HubSpot ideally, Salesforce a bonus) and uses data to make decisions
• Enjoys building things from scratch rather than simply maintaining what already exists
• Works effectively with Sales and understands the connection between marketing activity and revenue outcomes
• Is comfortable moving quickly, testing ideas and adapting based on results and learnings

Nice to have

• Experience using AI tools to optimise demand generation
• Experience collaborating with Sales to align marketing with revenue outcomes in fast-paced environments
• Comfortable with quick experimentation and adapting based on results and learnings

Benefits

• Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified . Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!
• Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
• 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.
• Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals
• Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics
• We are an equal opportunity employer committed to creating an inclusive environment where people can do their best work