Responsibilities

• Enable sales to create a pipeline. Sit close to the AEs and SDRs in the region.
• Understand their target accounts, their objections, what’s working in conversations, and what isn’t. Translate that into marketing motions.
• Run ABM campaigns. Build account-based plays for priority accounts — multi-channel sequences across LinkedIn, email, direct mail, paid, and events. Measure what moves accounts from cold to engaged to in-pipeline.
• Own regional events. Plan and execute roundtables, dinners, conference presence, customer meetups, and partner events across the UK and EU. From venue and guest list to follow-up sequences and pipeline attribution.
• Create social media content. Write LinkedIn posts for the regional sales team and leadership. Build a consistent, opinionated content cadence that gets the right people in our ICP to recognize us. Ghost-write, edit, and coach where needed.
• Experiment fast. Try new channels, new formats, new plays. Kill what doesn’t work, double down on what does.
• Report on what’s working. Show pipeline sourced and influenced by marketing in the region. Make the case for what to invest in next quarter.

Requirements

• 3+ years in B2B SaaS marketing, ideally in growth, demand gen, ABM, or field marketing roles
• Pipeline-obsessed. You think in terms of meetings booked, opportunities created, and revenue influenced — not impressions or MQLs
• Strong writer. You can draft a LinkedIn post, an event invite, and a cold email sequence that sound like a human wrote them
• Event execution chops. You’ve planned and run at least a handful of in-person events end to end
• ABM experience. You’ve run multi-channel campaigns against named account lists and know which tools and tactics actually move the needle
• Sales-fluent. You’re comfortable in a room of AEs, can read a Salesforce dashboard, and understand the difference between a SQL and a stage-2 opp
• Bias to action. You’d rather ship something rough this week than something polished next month
• Based in London and able to work from our office

Preferred

• Experience marketing to enterprise buyers (not SMB-only motions)
• Worked at a company scaling from ~$10M to $100M ARR
• Familiarity with tools like LinkedIn Sales Navigator, 6sense/Demandbase, Apollo,HubSpot, Salesforce
• A point of view on how AI is changing outbound and content creation