Responsibilities

• Customer marketing (approximately 80%)
• Customer calendar. Build and run a 12-month, monthly-cadence customer marketing calendar: newsletter, product digest, webinars, customer events, NPS and satisfaction programmes, and persona-specific lifecycle flows.
• Campaign execution. Execute customer campaigns end to end against the shared calendar, drawing content supply from the Content & Campaigns Manager’s team.
• Expansion. Run structured account-based land-and-expand programmes on our top strategic accounts, in partnership with Customer Success and Account Management.
• Value realisation. Work alongside the Customer Success, Account Management and Solutions teams on the ROI tooling, success-pattern playbooks and “how the best customers use Vypr” material that keeps value visible across the renewal cycle and defends against churn.
• Advocacy. Build and run the advocacy flywheel — references, case studies, review-site programmes and an advisory board — creating the customer proof the whole commercial function depends on.
• Onboarding. In time, design and run a structured onboarding programme that gets new customers to first value fast, owned jointly with Customer Success — you own the content and the flow, they own the relationship. This is a later-phase initiative rather than a day-one priority.
• Product marketing (approximately 20%)
• Product and feature positioning. Own and keep current the positioning for our product and its features — what it does, who it’s for, why it matters — applying the strategic positioning the CMO sets.
• FAB material. Maintain the features, advantages and benefits documentation as the reusable source material every other team draws from.

Requirements

• B2B SaaS customer, lifecycle or retention marketing experience, with real ownership of a retention or expansion number.
• FMCG/CPG or ResTech (market research, insights or similar) experience is highly desirable
• Account-based marketing and advocacy / reference-programme experience.
• Product marketing exposure — you don’t need to have been a full-time PMM, but you should be able to hold positioning, write a sharp differentiator and keep a competitive picture current.
• The judgement to prioritise: this is a broad seat, and knowing what not to do matters as much as delivery.
• Comfort orchestrating across Customer Success, Account Management, Product and Sales.
• Programme and calendar discipline, and fluency in retention metrics such as NRR, gross retention and NPS.
• Confident working with marketing and customer platforms — CRM, customer communications tooling and Monday.com for delivery.
• Experience with Planhat, or a similar customer platform, is a plus.
• Comfort working alongside AI-assisted content production, focusing your time on quality, positioning and distribution rather than drafting.

Preferred

• FMCG/CPG or ResTech (market research, insights or similar) experience is highly desireable
• Account-based marketing and advocacy / reference-programme experience.
• Product marketing exposure — you don’t need to have been a full-time PMM, but you should be able to hold positioning, write a sharp differentiator and keep a competitive picture current.
• The judgement to prioritise: this is a broad seat, and knowing what not to do matters as much as delivery.
• Comfort orchestrating across Customer Success, Account Management, Product and Sales.
• Programme and calendar discipline, and fluency in retention metrics such as NRR, gross retention and NPS.
• Confident working with marketing and customer platforms — CRM, customer communications tooling and Monday.com for delivery. Experience with Planhat, or a similar customer platform, is a plus.
• Comfort working alongside AI-assisted content production, focusing your time on quality, positioning and distribution rather than drafting.
• A B2B SaaS and insights background is a must.

Benefits

• Hybrid working
• Company paid medical cashplan
• Enhanced annual leave
• Work from anywhere up to 4 weeks a year
• Access to a global benefits and reward platform
• Access to well-being support, including an Employee Assistance Programmes
• Life Assurance
• Day off on your birthday
• Volunteering day
• Enhanced parental leave