Customer Marketing Manager

Responsibilities

• Develop and execute customer marketing and communication strategies that keep customers engaged throughout their journey.
• Build and grow a community of customer advocates, encouraging reviews across platforms such as G2, Google and other industry-leading review sites.
• Design and deliver creative campaigns that increase customer engagement, advocacy and brand awareness.
• Identify compelling customer success stories and collaborate with internal teams to create case studies, testimonials and reference opportunities.
• Plan and deliver customer-focused events, webinars and community initiatives that strengthen relationships and celebrate customer success.
• Manage sponsorship opportunities across customer and industry events to maximise brand visibility and engagement.
• Partner closely with Customer Success, Sales, Product and Marketing teams to ensure a consistent and engaging customer experience.
• Measure programme performance, monitor customer sentiment and continuously optimise campaigns using data and insights.

Requirements

• 3 - 5+ years of experience in customer marketing, customer advocacy, or a related B2B marketing role with proven ability to manage customer programs and communications.
• Strong project management and excellent communication skills.
• Experience with marketing and CRM tools like HubSpot, Salesforce, and G2, and a track record of executing B2B email marketing campaigns.
• Highly organized and detail-oriented with a data-driven mindset and analytical skills.
• Collaborative and adaptable self-starter with a high degree of initiative and willingness to work with global stakeholders.