Responsibilities

• Develop and embed our testing and measurement strategy
• - Develop and operationalise Customer Marketing's A/B testing and control group strategy, establishing a structured test-and-learn framework that enables continuous optimisation.
• - Design robust measurement methodologies, ensuring campaigns are configured to produce statistically meaningful and commercially relevant results.
• - Develop and embed consistent KPIs, success measures and measurement frameworks across Customer Marketing.
• Partner with CRM to deliver measurable campaigns
• - Work closely with CRM throughout campaign planning and delivery to ensure campaigns, tests and control groups are configured correctly and aligned to agreed measurement objectives.
• - Define and document campaign measurement and data requirements, ensuring the appropriate data is captured to support analysis, reporting and optimisation.
• - Champion best practice in campaign measurement, experimentation and performance evaluation across Customer Marketing.
• Build reporting and analytical capability
• - Own and evolve the Customer Marketing Measurement Framework, ensuring consistent KPIs, measurement methodologies and reporting are applied across all Customer Marketing activity and remain aligned to business objectives.

Requirements

• - Experience developing and embedding marketing measurement, experimentation or customer analytics capabilities
• - Experience establishing best practices, improving analytics maturity and embedding scalable measurement approaches
• - Experience working with CRM teams and marketing automation platforms
• - Strong understanding of customer marketing, CRM and customer lifecycle marketing principles
• - Experience designing A/B tests, control groups and measurement frameworks that deliver statistically meaningful and commercially actionable insight
• - Proven ability to translate business objectives into analytical approaches and actionable recommendations
• - Experience developing and owning marketing performance reporting and measurement frameworks, including regular reporting to senior stakeholders, using Power BI or similar visualisation tools
• - Strong stakeholder management skills
• - Knowledge of Marketing effectiveness, campaign measurement, attribution, incrementality and ROI evaluation
• - Statistical testing methodologies, including A/B testing, control groups and significance testing

Preferred

• - An understanding of platforms such as Bloomreach, Snowflake, Google Analytics and Content Square would be advantageous

Benefits

• - 27 days holiday, increasing with service + buy/sell scheme + bank holidays
• - 8% Pension with matched contributions
• - Discretionary bonus scheme
• - Share schemes (including free shares and BAYE)
• - Health Cash Plan and discounted private healthcare
• - Free gym
• - Enhanced family leave (subject to qualifying criteria)
• - Travel and bike loan schemes
• - Employee Assistance Programme
• Life at AJ Bell - Regular social events including summer and Christmas parties - Learning and development opportunities tailored to you - Casual dress code - Friendly, supportive team environment