Responsibilities

• Define, build and optimise multi-channel customer journeys across email and SMS, spanning the full customer lifecycle including new enquiry, vehicle purchase, aftersales and service reminders, retention and win-back
• Own end-to-end journey management in Dotdigital - including programme logic, triggers, segmentation, and A/B testing
• Continuously review journey performance and make data-led optimisations to improve engagement, conversion and retention metrics
• Write clear, engaging and on-brand copy for all email and SMS communications, tailored to different lifecycle stages and audience segments
• Work with the design team to create highly engaging and responsive communications, and lead the build of email templates and modular content blocks using HTML and Dotdigital's drag-and-drop tools
• Coordinate with stakeholders across Marketing, Commercial and Digital teams to define briefs, confirm propositions, define target audiences and agree campaign strategy
• Ensure accurate audience segmentation and data selection for every campaign, working with available data to build relevant, targeted lists
• Identify trends, opportunities and areas for improvement through ongoing performance analysis

Requirements

• 3-5 years' experience in a CRM or lifecycle marketing role, ideally within a B2C environment
• Proven hands-on experience with an ESP or marketing automation platform; experience with Dotdigital is highly desirable
• Strong HTML skills for building and editing email templates and content blocks
• Demonstrated ability to write compelling, conversion-focused copy across email and SMS
• Competent in Microsoft Excel for data analysis, campaign reporting and audience segmentation
• Experience designing and building automated customer journeys, including trigger logic, branching and personalisation
• Ability to manage multiple campaigns simultaneously in a fast-paced environment
• Strong stakeholder management skills and confidence in cross-functional collaboration
• Commercially aware with the ability to connect CRM activity to business outcomes

Preferred

• Experience in the automotive retail sector or a similarly considered-purchase environment
• Experience with Dotdigital is highly desirable
• Self-starter with the ability to hit the ground running in a contract role with limited onboarding time
• Curiosity-driven approach to data and performance - always looking for ways to improve

Benefits

• Competitive salaries with structured pay scales and progression as you grow within the business
• Generous annual leave that increases with your length of service
• Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave
• Access to Techscheme for discounted technology purchases with flexible payments
• Eyecare vouchers to help cover vision care needs
• Smart Health – 24/7 access to GP services to support your mental and physical wellbeing
• Dental insurance for everyday dental care and unexpected treatments
• Optional critical illness cover for peace of mind during life's most challenging moments
• MyView PayNow – access a portion of your pay as you earn, with features to stream, save, and track your money through a user-friendly app
• Free will writing services to help plan for the future
• Flexible life assurance options and partner life assurance for added protection
• Discounted gym memberships to support an active lifestyle
• Travel insurance to help you explore with confidence
• Access to home and technology vouchers
• bYond card and a wide range of exclusive retail and lifestyle discounts