CRO Programme Lead (6-12 month FTC)

Responsibilities

• Set the direction for CRO programmes, from discovery and audit through to a prioritised, data-led testing roadmap and live testing.
• Lead the programme team (typically a client success lead, a project manager and CRO practitioners), setting the direction and priorities for the work day-to-day. This is project leadership rather than line management.
• Step into programmes at any stage, from new engagements to work already in progress, and quickly judge what is working and what needs to change.
• Prioritise effort across pages, journeys, channels, and - where relevant - brands, markets or business units, based on opportunity, data quality and readiness.
• Define and embed experimentation standards covering ideation, prioritisation, build, QA and statistical rigour.
• Build and govern backlogs, test repositories and learning processes so insight is shared and reused rather than lost.
• Identify and resolve blockers to reliable measurement, such as tracking gaps, attribution issues, consent conflicts and disconnected tools.
• Where engagements include it, build clients’ in-house capability through coaching, playbooks and handover.
• Dig into quantitative and qualitative data, using tools such as GA4, Adobe Analytics, Contentsquare and CRM data, to find opportunities and shape strong hypotheses.
• Optimise across content, layout, component, journey and channel levels.

Requirements

• Proven experience leading CRO or experimentation programmes end to end, from audit and roadmap through to live testing and reporting.
• Experience leading multi-disciplinary project teams on CRO-led work, combining strategic direction with hands-on delivery.
• Experience with larger or more complex organisations (multiple brands, markets or teams), or setting up or scaling an experimentation function, is an advantage.
• Agency-side experience, or experience working closely with agency partners, is an advantage.
• Deep, hands-on experience building hypotheses, implementing tests and analysing results across A/B, multivariate and personalisation testing.
• A strong grasp of experiment design and statistics, including sample size, power, significance and the common pitfalls in reading results.
• Working knowledge of CRO platforms such as Optimizely, VWO, Adobe Target, Monetate or Glassbox Optimize.
• Strong analytics skills across GA4, Adobe Analytics, Contentsquare and similar tools.
• Experience working with CRM, ecommerce and revenue data, and linking optimisation to commercial metrics.
• Understanding of how tracking, attribution, consent and data quality affect test measurement.

Preferred

• Agency-side experience, or experience working closely with agency partners, is an advantage.
• Experience with larger or more complex organisations (multiple brands, markets or teams), or setting up or scaling an experimentation function, is an advantage.
• SEO or performance marketing knowledge is a plus.
• BSc/BA in Marketing, Statistical Analysis, Strategy, or equivalent vocational experience.