CRM Marketing Officer

Responsibilities

• Planning, building, testing and evaluating targeted CRM campaigns, working closely with marketing, recruitment and admissions teams to enhance the applicant journey from enquiry through to enrolment
• Support system development, troubleshoot issues, implement new features and drive best practice in campaign execution, data analysis and performance reporting
• Engage and convert prospective students across their journey from first enquiry through to enrolment
• Explain technical CRM concepts clearly and share best practice across the university
• Collaborate across teams and influence a wide range of stakeholders
• Be a hands-on CRM expert and drive innovation and improved performance across the University

Requirements

• The ideal candidate will be educated to degree level, preferably in digital marketing or communications or bring equivalent professional experience
• Working knowledge of CRM or relationship marketing systems in either B2C or B2B environments
• Experience of planning, delivering and evaluating marketing campaigns and using data to monitor performance against targets
• Strong analytical and technical skills
• Ability to use database selection criteria, interpret campaign results and translate insight into improvements
• Collaborative and adaptable with experience of working across teams and influencing a wide range of stakeholders
• Excellent communication skills

Preferred

• Experience with emerging sector trends and technologies
• Proactive approach to learning and continuous improvement
• Interest in flexible working practices and cross-team collaboration

Benefits

• Aston University is a dynamic and vibrant campus located within Birmingham city centre, which has excellent transport links via bus or train.
• Excellent training and development opportunities.
• A generous annual leave scheme with 30 days bookable leave and a further 13 days bank holiday and University Closure days.
• Everyday discounts to a number of activities and retailers.
• Great family friendly policies.
• On site gym and pool with discounted staff membership available